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There is hardly anyone you would know who doesn’t use WhatsApp.

WhatsApp has two models, WhatsApp Messenger and WhatsApp Business.

And for businesses, the WhatsApp Business one becomes super important as it lets you present your business in a better manner, connect better with your customers, build a healthy relationship with them and serve them better leading to better profits. 

And in today's blog, we dive deep into the advantages of a WhatsApp Business Account

‍WhatsApp Business has posed a challenge for several other names in the D2C market. Here are a few important facts you should know: 

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• Around 220.5 million people downloaded WhatsApp Business worldwide in 2021. It had 25.3% more downloads compared to the prior year. 

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• WhatsApp Business generated around 1.2 billion U.S. dollars in revenues worldwide.

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• In India, WhatsApp Business is used by over 15 million users, making India one of the largest markets. 

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But what does this mean?

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This means it is the only marketing tool that solves a ton of real-world business problems. No more endless waiting on hold or dealing with those pesky service tickets that give you nothing but automated responses. With WhatsApp, you can actually get real-time help from a human being. It's like a breath of fresh air, knowing that someone will actually read and respond to your messages

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Whether you are a business owner or a customer with problems like assistance with a purchase, have questions about a product, or simply want to get some support, advantages of a WhatsApp business account are close to infinite for your brand that we have described below.

15 Benefits of Using WhatsApp for Business

How to get started with the WhatsApp Business API?

‍WhatsApp Business is a free app that helps small and medium-sized businesses to connect with their customers. It has features like creating a business profile, setting up automated messages, and sending broadcast messages to multiple customers at once.  It is easy to use as most people are already familiar with using WhatsApp Messenger for personal communication. Both WhatsApp and WhatsApp Business have the same user interface and ease of use. 

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The advantages of a WhatsApp business account also include allowing business owners to create and send broadcast messages to multiple customers at once. WhatsAppBusiness has been successful in enabling businesses to establish a direct and convenient channel of communication with their customers. 

‍‍WhatsApp Business offers several key features and tools that empower businesses to engage with their customers in a more effective and personalised manner. Here are some of the notable features:

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Business Profile: Businesses can create a dedicated profile that includes important information such as their address, contact details, website, and a brief description. This allows customers to easily identify and learn more about the business.

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Quick Replies: Businesses can create predefined responses to frequently asked questions or common queries, enabling them to provide prompt and consistent customer support.

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Labels and Categories: WhatsApp Business allows businesses to organise their conversations using labels and categories. This feature helps in managing and prioritising customer inquiries and requests more efficiently.

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Catalogue Integration: Businesses can create and showcase their product catalogue directly within the app. This enables customers to browse through products and services, enhancing the overall shopping experience.

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Automated Messages: WhatsApp Business allows businesses to set up automated messages to greet customers, provide order confirmations, share important updates, and more. This automation helps save time and ensures timely communication.

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WhatsApp Business API: For larger businesses and enterprises, WhatsApp provides a Business API that offers more advanced features and customization options. It allows businesses to integrate WhatsApp into their existing systems, enabling automated notifications, transactional messages, and more.

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6 reasons why you should get a professional WhatsApp Business account!

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The benefits of WhatsApp business account when included with its features cover a variety of industries that it can help. These include automated messages, broadcast messages, etc where businesses can streamline their communications and improve customer satisfaction, WhatsApp is on top of its competition. Here are the advantages of a business account in WhatsApp, and how it can benefit businesses of all sizes:

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1. Improves Customer Experience and Engagement: 

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One of the primary advantages of WhatsApp Business Accounts is the ability to enhance customer engagement. With its massive user base, businesses can tap into a vast audience and establish direct communication channels with their customers. 

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Two-way communication and personalised interactions allow businesses to engage with customers in real time, addressing their queries, providing product information, and offering personalised recommendations. 

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The quick response times enabled by WhatsApp Business Accounts contribute to improved customer satisfaction, fostering long-term relationships and loyalty. Additionally, businesses can leverage automation features to streamline customer support, ensuring timely responses even during peak periods.

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2. Integration with Third-Party Tools and CRM Systems:

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WhatsApp Business Accounts can be seamlessly integrated with third-party tools and CRM systems, further enhancing business operations. Integration with CRM platforms enables businesses to centralise customer data, streamline data management, and provide a holistic view of customer interactions. 

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Automating workflows through integration increases efficiency, reduces manual effort, and ensures smooth operations across different systems. Moreover, businesses can explore additional integrations such as chatbot platforms, customer support software, and e-commerce platforms to further enhance their WhatsApp Business Account functionalities.

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3. Lets you scale your multichannel strategy:

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WhatsApp provides a seamless solution for enhancing your multichannel approach and boosting customer engagement in untapped markets. By utilizing WhatsApp, you can effectively combine customer support and marketing efforts. This versatile platform enables you to handle inquiries, process orders, resolve concerns, and deliver updates, all while executing targeted marketing campaigns through direct messages.

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With WhatsApp Business, you can operate multiple phone numbers (including virtual ones), users, and devices using a single business account. This feature empowers you to scale your customer support and marketing teams according to your specific requirements. This stands as a distinct advantage over live chat platforms, where typically you are charged per team member utilizing the tool.

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4. Building Customer Trust and Brand Loyalty:

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WhatsApp Business Accounts provide tools that enable businesses to build customer trust and brand loyalty. Establishing a professional and branded business profile enhances the business's credibility and helps distinguish it from personal accounts. Verifying business accounts adds an extra layer of authenticity, giving customers confidence in engaging with the business. 

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WhatsApp's end-to-end encryption ensures secure communication, protecting customer data and fostering trust. Businesses can also leverage customer feedback and reviews on WhatsApp to improve their products and services, ultimately building a strong reputation and loyal customer base.

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5. Collect subscribers using QR codes:

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QR codes became increasingly popular during the pandemic, leading to a wider familiarity with their usage among people. They provide a convenient method of seamlessly transitioning potential customers from offline environments to your digital assets.

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Consider a scenario at a trade show where you display a poster containing a QR code. By encouraging attendees to scan the code, they can easily sign up for your WhatsApp messages, enabling you to maintain communication with them. This approach ensures compliance with GDPR regulations while effectively building a valuable list of contacts.

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Similarly, incorporating QR codes on shipping boxes offers customers the opportunity to initiate a direct chat with you and helps you build a community. This feature proves invaluable in cases where they require assistance after receiving their orders, providing a seamless channel for addressing their needs.

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6. Advanced Marketing and Promotional Opportunities:

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WhatsApp Business Accounts offer a range of advanced marketing and promotional opportunities for businesses. The multimedia features of WhatsApp enable businesses to create compelling content by sharing images, videos, and audio messages. These engaging formats can be utilised to showcase products, offer tutorials, or share promotional offers. 

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With the WhatsApp Business, businesses can run targeted marketing campaigns, delivering personalised messages to specific customer segments. Furthermore, WhatsApp Status provides a platform for businesses to showcase products, promotions, and events, effectively reaching a wider audience.

How to Set up a WhatsApp Business Account? A step-by-step Guide. 

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WhatsApp Business App is available for free on Android and iOS devices. Here is a  step-by-step guide to setting up a WhatsApp Business account: 

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Step 1: Install the WhatsApp Business application from Google Play Store or App Store. 

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Step 2: Enter and Verify your Business Contact Number.

Note:  Note: If you have an existing WhatsApp Messenger account, you can easily migrate your account, including chat history and media, to a new WhatsApp Business account. 

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Step 3: Fill in the necessary details about your business, such as the business name, address, description, and contact information by clicking on “Show more options”. 

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Step 4: Customise your business profile by adding your logo, description, profile picture, and more, or go to Setting to fill in later. 

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Once you click on the edit icon, you can add or edit the following details of your business:

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• Profile image
• WhatsApp business phone number
• Your business’s description and location
• Business Category
• Working days and hours
• Email and website address
• Your business’s status

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Conclusion

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Online consumers tend to gravitate towards a unified platform that enables them to efficiently manage various tasks. With WhatsApp, online shoppers can seamlessly perform multiple activities, including browsing, placing orders, making payments, and tracking their purchases, all within a single platform.

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Scaling your business through tools like WhatsApp Business is the way to do business now. WhatsApp Business has made Conversational Marketing as the new way to market and sell. Irrespective of the size of the business, you can now reach out to people at scale. 

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WhatsApp commerce has benefited small and medium-sized businesses as well because it has grown into a stand-alone sales channel. Advantages of WhatsApp Business like enhanced customer experience, marketing and promotional opportunities, regulatory compliance, database management, branding, gaining customer trust give us a glimpse of the advanced future of e-commerce shaped by WhatsApp Business. 

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In this fast-paced digital era, understanding the WhatsApp business account benefits is no longer a luxury but a necessity. If you’re looking for even more opportunities to use social messaging to build stronger customer relationships, Pragma’s WhatsApp Business Suite is the one to choose from.