The Only Marketing Tool for D2C Brands

Looking to take your D2C marketing to the next level? Look no further than WhatsApp - the ultimate tool for success! With its powerful messaging capabilities and wide reach, WhatsApp is the perfect solution for D2C brands looking to connect with customers and drive sales. Don't miss out on this game-changing tool - discover how WhatsApp can transform your marketing strategy today!


One way is for customer service, where businesses can use WhatsApp to communicate with customers and provide support. 

Another way is for sales and marketing, where businesses can use WhatsApp to send promotional messages and offers to customers, and even allow customers to make purchases directly through the WhatsApp chat. 

Additionally, WhatsApp can be integrated with ecommerce platforms like Shopify, Magento, and WooCommerce, to enable customer engagement, orders and payments through the app.

Let’s jump into some value bombs about Pragma's very own WhatsApp Business Suite for Ecommerce, for D2C, for CTR, for ROAS.

The 7 Deadly Sins of Marketing kept in check by WhatsApp Business Suite

1. Not deeply knowing your audience: You shouldn't hesitate when someone asks who your ideal customer is - and with WhatsApp one gets to collect individual user data like

Contact information: Brands could collect customer contact information such as phone numbers, email addresses and WhatsApp user ID.

Chat logs: Brands can collect chat logs, which include the messages exchanged between customers and the brand or business. These chat logs can provide valuable insights into customer behaviour and preferences.

Purchase history: Brands can monitor purchase history, which includes information about the products or services that customers have purchased, as well as the date and amount of the purchase.

Location data: Brands could collect location data, which can include information about the customer's location when they are using WhatsApp. This data can be used to personalise the customer experience and inform sales and marketing efforts.

Device information: Brands may collect information about the device used by customers, such as the device type, operating system, and IP address.

Customer behaviour: Brands can collect first party data on how customers interact with the brand, such as the pages viewed, the time spent on the app, and the actions taken.

2. Not being an all-rounder: Online consumers usually prefer to stay on 1 single platform to take care of tasks. And with WhatsApp, Online Shoppers can do multiple things on the same platform - like Browse, Place, Pay and Track Orders

3. Not talking to customers: If someone is paying you for X, Y, or Z, it's your job to make them feel valued. It's a 2-way street. Here you get to provide support 24/7/365 - with the help of WhatsApp Chatbot

4. "We've always done it this way": Marketing is constantly evolving. Pay attention to trends and act accordingly. 

How does WhatsApp help you do that?

Well, brands get to view the open rates, click-through rates, Return on ad spend etc., on campaigns and updates sent out regularly. This in turn helps the brand optimise communication and plug drop offs, reduce unsubscription rate and more.

5. Being impatient (and inconsistent): As you know success doesn't happen overnight. Commit to consistency and stay the course. With WhatsApp, brands can create flows and automate messaging for the long term - all while not requiring consistent human involvement. Meaning, brands could focus on creating flows to Manage Returns, Confirm COD orders, Avoid NDRs, Collect Feedback etc. 

6. Ignoring brand and only selling: Your brand represents who you are. Marketing is how you build awareness. These have to work hand-in-hand. It is important to have DIY material to showcase your brand - and with WhatsApp Catalogue, brands can feature their products for Online Customers to view whenever they want.

7. Having no empathy or authenticity: Authenticity will be of utmost importance for the future of marketing. While apps like Twitter and Instagram have a narrow audience base, WhatsApp is a choice platform for users across age groups.

Simple features of WhatsApp with huge benefits - for brands and their customers 


Automated Messages: Businesses can set up automated messages to respond to frequently asked questions or to provide basic information about their products or services. This feature saves time and resources, while still providing customers with the information they need.


Location Sharing: WhatsApp Business Suite allows customers to share their location with businesses. This feature can be used to facilitate deliveries and provide personalised recommendations.


Labels: WhatsApp Business Suite allows businesses to organise and label chats with customers. Labels can be used to identify different types of conversations (e.g., new customers, pending orders, support requests) and prioritise responses accordingly.


Quick Replies: Businesses can create and save quick replies to common customer inquiries. This feature allows businesses to respond quickly to customer messages with pre-written responses, reducing response times and improving customer satisfaction.


Group Chats: Businesses can create group chats with customers to facilitate discussions and enable swift resolutions to avoid NDRs/RTOs - by connecting the carrier partner and the support executive from the brands’ side with the customer/buyer.


Customised Greetings: Businesses can create customised greetings that are automatically sent to customers when they start a conversation with them on WhatsApp. This feature can be used to welcome customers, provide important information, or set expectations for the conversation.


Interactive Buttons: Businesses can create interactive buttons such as "Buy Now" or "View Catalog" that customers can use to quickly take action. This feature can improve conversion rates and increase sales.


Media Sharing: WhatsApp Business Suite allows businesses to share photos, videos, and other media with their customers. This feature can be used to showcase products, provide detailed information, and engage customers.


Order Tracking: Businesses can use WhatsApp Business Suite to provide customers with real-time updates on their orders. This feature can be used to improve the customer experience and reduce support inquiries related to order status.


Multi-Channel Support: WhatsApp Business Suite supports multiple channels such as WhatsApp, Facebook Messenger, and Instagram Direct. This feature allows businesses to reach customers on the channels they prefer, improving the customer experience and engagement.

Checkout our Case Study

On the efficacy of Pragma’s WhatsApp Suite and how we offer a 11X ROAS → bepragma.ai/case-studies/allo-innoware

Perks of WhatsApp Broadcasts


Template Messages: WhatsApp Business Suite provides businesses with a library of pre-approved template messages that can be used for common use cases such as order confirmations, shipping updates, and appointment reminders. This feature can save time and ensure compliance with WhatsApp's policies.


Broadcast Lists: Businesses can create broadcast lists on WhatsApp Business Suite to send messages to multiple customers at once. This feature can be used to send promotions, updates, and other important information to a large audience.


Broadcast Analytics: Businesses can access analytics for their broadcast messages, including metrics such as delivery rate, open rate, and engagement rate. This feature allows businesses to measure the effectiveness of their broadcast campaigns and optimise their messaging strategy.


Customer Segmentation: Businesses can use WhatsApp Business Suite to segment their customer base based on their preferences, purchase history, and other criteria. This feature enables businesses to send targeted messages and promotions to specific customer segments.


Other features offered by WhatsApp Business Suite


Catalogue: WhatsApp Business Suite allows businesses to create and share a catalogue of their products and services. This feature enables businesses to showcase their offerings, provide detailed descriptions, and share images with customers.


In-App Payments: WhatsApp Business Suite supports in-app payments, allowing customers to make purchases directly through the platform. This feature enables businesses to accept payments easily and securely, without the need for customers to leave the app.


Verified Business Account: WhatsApp Business Suite allows businesses to apply for a verified business account. This status provides customers with an added level of assurance that they are communicating with a legitimate business.


QR Codes: Businesses can create and share QR codes that allow customers to easily start a conversation with them on WhatsApp. This feature can be used to promote products or services in physical locations, such as stores or events.


Integration with Third-Party Tools: WhatsApp Business Suite can be integrated with third-party tools such as CRM systems, payment gateways, and chatbots. This feature enables businesses to automate workflows, streamline operations, and provide a better customer experience.


Finally, we have data…

Data X WhatsApp Business Suite

Customer Information: WhatsApp Business allows businesses to collect customer information such as name, phone number, and location. This information can be used to create targeted marketing campaigns, personalise product offerings, and improve customer service.

Messaging Metrics: WhatsApp Business provides metrics on messaging activity, such as the number of messages sent, delivered, and read. This information can be used to measure the effectiveness of messaging campaigns and optimise messaging strategies.

Chat History: WhatsApp Business allows businesses to save chat histories with customers, which can be used for future reference, customer support, or dispute resolution.

Payment Data: WhatsApp Business supports in-app payments, allowing customers to make purchases directly through the platform. This provides businesses with valuable payment data, such as purchase history and payment details, that can be used for financial reporting and analysis.

To Wrap it Up

Pragma’s WhatsApp Business Suite is truly the only marketing tool that D2C brands need.


One that can be used for..


  1. Customer Service
  2. Sales and Marketing, and
  3. Can be integrated across platforms



Talk to our experts for a customised solution that can maximise your sales funnel

Book a demo