Resources

Learn how to manage customer chats on WhatsApp efficiently using CRM tools, automation, shared inboxes, and AI to improve support, sales, and customer experience.

Learn what the return-to-sender process is, why shipments are returned, how it differs from RTO, and strategies ecommerce brands can use to reduce delivery failures.

Discover the best WhatsApp marketing strategies for ecommerce brands in India. Learn how to boost conversions, recover carts, automate campaigns, and increase customer retention.

Master WhatsApp message scheduling to boost engagement and satisfaction. Discover tools and techniques to optimize communication and outreach effectively.

Explore the pros and cons of WhatsApp Business for small enterprises. Understand its benefits and limitations to make an informed decision

Learn how to build and grow a vibrant WhatsApp Business community with our detailed guide. Boost brand engagement and online presence. Start your journey today!

Maximize your eCommerce success with Pragma's real-time dashboard. Gain 24/7 access to clear data visualization and actionable insights for informed decisions

RFM Automation, standing for Recency, Frequency, and Monetary, is a powerful marketing strategy for D2C brands, essential in the omnichannel era. RFM analysis segments customers based on their purchasing habits, thus aiding in personalised marketing. Businesses adopting RFM have seen a 10-15% average increase in revenue.

The Q1 2023 D2C Marketing Report reveals that a majority of marketers are not optimally using technology. This year, video marketing emerged as a top priority, with 84% of organizations planning to invest in it. Also, an increased focus on social media and community building was observed.