The Influence of a Real-time Ecommerce Dashboard

A real-time Ecommerce Dashboard is essential for tracking and optimising ecommerce performance, facilitating the understanding of metrics like sales, conversion rate, AOV, CAC, and more.

An ecommerce dashboard transcends being just a mere tool; it emerges as a dynamic hub of actionable insights finely tuned for digital commerce excellence. It presents a comprehensive array of vital data points, metrics, and KPIs meticulously curated to provide a snapshot of your online store's performance. 

The Influence of a Real-time Ecommerce Dashboard serves a broader purpose beyond mere reporting; it empowers store owners with real-time intelligence, facilitating swift and informed decision-making that propels success. 

Unlike static, standard reports, an ecommerce dashboard delivers a dynamic, interactive data visualisation experience, arming entrepreneurs with the ability to analyse trends, identify growth opportunities, and proactively address potential challenges with a precision once deemed unattainable.

How to Build an eCommerce Dashboard

What is an eCommerce dashboard?

An eCommerce dashboard is a centralised platform that provides a comprehensive overview of key metrics, data points, and performance indicators related to an online store's operations and sales activities. 

It offers real-time insights into various aspects of eCommerce, including sales performance, website traffic, customer behavior, inventory management, marketing effectiveness, and more. 

By consolidating this information into one interface, eCommerce dashboards enable businesses to monitor their performance, identify trends, track goals, and make data-driven decisions to optimise their online operations.

Top 10 ecommerce dashboard examples

  1. Sales Revenue: Total revenue generated from online sales.
  2. Conversion Rate: Percentage of website visitors who make a purchase.
  3. Average Order Value (AOV): Average amount spent by customers per order.
  4. Customer Acquisition Cost (CAC): Cost associated with acquiring a new customer.
  5. Customer Lifetime Value (CLV): Predicted revenue generated from a customer over their lifetime.
  6. Website Traffic: Number of visitors to the online store.
  7. Cart Abandonment Rate: Percentage of users who add items to their cart but do not complete the purchase.
  8. Product Performance: Sales and performance metrics for individual products.
  9. Inventory Levels: Stock levels of products and inventory turnover rate.
  10. Marketing Campaign Performance: Effectiveness of marketing efforts such as email campaigns, social media ads, etc.

Top benefits of building an eCommerce dashboard

ROI ⬆ Customer Loyalty ⬆ AOV ⬆

Maximising your marketing impact with a real-time dashboard

Focused on Omnichannel Growth Intelligence and Order Management Data.

real-time e-commerce dashboards
  1. 89% of marketers ranked the ability to measure & analyse marketing impact as crucial
  2. Only 58% of marketers are successful in achieving their marketing goals
  3. Only 29% of marketers had zero issues or delays when it came to getting results from automated campaigns
  4. By 2025, data stories will be the most used form of analytics, with 75% of data stories automatically generated as opposed to data analysts.

Why are we mentioning these? Because a real-time view of brands gives a huge blow to these numbers.

These metrics help brands track and analyse their ecommerce performance. Understand and optimise every stage to the needs of the individual brand:

  1. Total Sales.
  2. Conversion Rate
  3. Average Order Value (AOV)
  4. Customer Acquisition Cost (CAC)
  5. Customer Lifetime Value (CLV)
  6. Return on Investment (ROI)
  7. Cart Abandonment Rate
  8. Traffic Sources
  9. Customer Retention Rate
  10. Product Performance
  11. Revenue Breakdown
  12. Average Order Processing Time
  13. Customer Engagement Metrics
  14. Mobile vs. Desktop Performance
  15. Social Media Metrics
  16. Customer Segmentation
  17. Abandoned Cart Recovery
  18. Inventory Turnover
  19. Customer Satisfaction Metrics
  20. Customer Churn Rate
  21. Sales by Geography
  22. Product Performance by Category
  23. Competitor Benchmarking
  24. Return Rate & Corresponding Reasons
  25. Automation Efficiency

‍And more! Along with optimisation data from 450+ other brands.

Let’s check out some more benefits of an ecommerce dashboard.

  • ‍Centralized Data: All relevant eCommerce data is consolidated into one platform for easy access and analysis.
  • Real-Time Insights: Businesses can monitor their performance in real-time, enabling quick decision-making and adjustments.
  • Performance Tracking: Key metrics and KPIs are tracked and visualised, allowing businesses to track progress towards goals.
  • Identifying Trends: Businesses can identify patterns and trends in customer behavior, sales, and other metrics to inform future strategies.
  • Optimisation Opportunities: Insights from the dashboard can help businesses identify areas for improvement and optimise their eCommerce operations.
  • Efficiency: By automating data collection and analysis, eCommerce dashboards save time and resources compared to manual reporting.
  • Goal Alignment: Businesses can align their eCommerce activities with overall business goals and objectives.

Tips for creating an effective eCommerce data dashboard

Visualise your brand journey

Identify dependencies and patterns. Visualise your data with ease. Use graphs, charts, and other visuals to quickly identify trends.

Bridge eCommerce & marketing data in real time

Bring Growth Intelligence into effect, to boost your business, connect all data in real-time from one convenient location. View insight and data you need to maximise the impact of your business and drive growth.

Better grasp on business activities

Maximise impact of omnichannel potential — from sales &  revenue attribution, to digital marketing performance. Get a deeper understanding of specific metrics and understand connections in omnichannel brand campaigns.

Discover hot areas at-a-glance

Make data-informed decisions. Identify the critical performance indicators. Gain an in-depth understanding through data analysis of your eCommerce environment — streamline/customise workflows, re-allocate resources based on analysis, and more.

Access data, live 24/7

Solve problems quicker with an intuitive dashboard. Access an array of information from across platforms, services, and stages of customer journey.

real-time e-commerce dashboards

Result Analysis

  • Compare sales attributed to Pragma’s Data to total sales in your eCommerce — successively map, personalise, and optimise the path of customers.
  • Analyse the performance dynamics of WhatsApp messages, Email messages, SMS messages, and Facebook & Instagram messages/comments — in both 1:1 and mass campaigns.
  • Monitor individual customer activity to decide upon any additional stimulation/incentivising — to work on ROI & AOV growth.
  • Learn the efficacy of loyalty-building. Check customer retention rates to know what activities and to what aspect of customer journey needs optimisation.
  • Observe all Automation Processes, and bring the highest revenue. Use this rich data knowledge to refine the stratagem of less profitable brand campaigns — and check what part of your total sales is coming from the automation.
  • Learn from past actions, check statistics of individual Workflow and Automation Rule — to spot the ones with flaws & least impact.
  • Measure revenue generated across all communication channels — Facebook, WhatsApp, Instagram, SMS, Email & VoIP.

To Wrap it Up

‍FUNCTION of our ‘at a glance dashboard’

  1. Visualise end-to-end customer journey in one place
  2. Compile all real-time data available 24/7
  3. And customise what is key for your brand

BENEFIT of our ‘pragmatic dashboard’

  1. Make better decisions in a much shorter time
  2. Optimise strategies with clear view of omnichannel revenue attribution
  3. Increase ROI based on actionable data on the regular

‍Is Google enough to track marketing performance in eCommerce? No

So, bring your eCommerce platform & Marketing together.

‍With Pragma’s Ecommerce Dashboard

‍Leverage Growth Intelligence to best equip marketers

Build loyalty, generate revenue, and more.

→ Get in touch


  1. What exactly is a real-time e-commerce dashboard, and how does it differ from traditional reporting tools?

A real-time e-commerce dashboard is a dynamic platform that provides instant updates on key metrics and performance indicators related to online store operations. Unlike traditional reporting tools that offer static or delayed data, real-time dashboards deliver live insights, allowing businesses to make timely decisions based on the latest information.

  1. How can a real-time e-commerce dashboard benefit my online business?

Real-time e-commerce dashboards offer several benefits, including the ability to monitor sales trends, track website traffic, analyse customer behavior, and evaluate the effectiveness of marketing campaigns—all in real-time. This enables businesses to react quickly to changes, identify opportunities for optimisation, and ultimately improve their online performance and profitability.

  1. What are some examples of key metrics that can be tracked using a real-time e-commerce dashboard?

With a real-time e-commerce dashboard, businesses can track a wide range of metrics, including sales revenue, conversion rates, average order value, cart abandonment rates, website traffic, inventory levels, and more. These metrics provide valuable insights into the health and performance of the online store, allowing businesses to make data-driven decisions to drive growth.

  1. How can real-time e-commerce dashboards help in optimising marketing efforts and improving customer experience?

Real-time e-commerce dashboards enable businesses to monitor the performance of marketing campaigns in real-time, allowing them to identify which strategies are driving the most traffic and conversions. By analysing customer behavior and feedback in real-time, businesses can also identify pain points in the shopping journey and make adjustments to improve the overall customer experience.

  1. Are real-time e-commerce dashboards suitable for businesses of all sies, or are they more geared towards larger enterprises?

Real-time e-commerce dashboards are beneficial for businesses of all sizes, from small startups to large enterprises. While larger companies may have more complex data analysis needs, even small businesses can benefit from real-time insights to optimise their operations, improve efficiency, and stay competitive in the fast-paced e-commerce landscape. With the right tools and strategies in place, real-time e-commerce dashboards can be tailored to meet the specific needs and goals of any business.

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