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The Future of COD in India: Decline or Evolution?
7
min read

COD is changing, not disappearing. Discover why Indian shoppers still prefer cash, how brands can cut COD RTO by 22–35%, and what the future of COD really looks like.

December 20, 2025
Cross-Brand Campaign Learnings: What Indian D2C Can Borrow
8
min read

Cross-brand campaign learnings help Indian D2C brands avoid wasted spend, reduce audience fatigue, and improve engagement with proven behavioural and regional insights.

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Personalisation in Post-Order Communication: What Actually Works
7
min read

Personalised post-order communication reduces anxiety, builds trust, and cuts WISMO tickets. Learn what actually works to improve delivery clarity and repeat purchases.

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Reconciling Failed Payments: A Guide for D2C Finance Teams
8
min read

Struggling with UPI mismatches, pending payments, or reconciliation delays? Learn how D2C finance teams can fix failed payments with clear workflows and automation.

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WhatsApp Marketing Guide: How to Use Ads for Business Growth
9
min read

Master WhatsApp Ads! A comprehensive guide to effective marketing and maximizing reach.

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Return Fraud Explained: Protect Your Business
15
min read

Learn about return fraud and how to protect your business with Pragma’s solutions. Uncover refund scams and safeguard against online and retail return fraud.

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Click-to-WhatsApp Ads: A Quick Guide
7
min read

Maximize ROI with Click to WhatsApp Ads. Instant engagement, higher conversions!

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WhatsApp Abandoned Cart Recovery Message Templates
20
min read

Boost sales effortlessly with our WhatsApp abandoned cart recovery templates. Simple, effective, and customer-friendly solutions for higher conversions

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WhatsApp Broadcasting for D2C Brands: How to Reach Customers
9
min read

Boost D2C growth in India using WhatsApp Broadcasting. Reach, engage, thrive!

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WhatsApp Catalog API: Boost Your D2C eCommerce Experience
15
min read

Enhance your D2C eCommerce brand with the WhatsApp Catalog API. Learn how to boost customer experience and streamline your product catalog with ease

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