TOP Alternatives to WATI

Discover top alternatives to WATI. Dive into leading WhatsApp business tools for enhanced outreach.

Are you considering transitioning away from WATI or simply exploring alternative options that may better suit your needs? You're not the only one in this quest. With numerous providers offering WhatsApp Business API and Cloud API services, finding the ideal fit can seem daunting. However, fret not, as we've got you covered. Our curated list of the most competitive alternatives to WATI is designed to assist you. 

Whether it's improved pricing, enhanced customer support, or innovative tools you're seeking, our recommendations encompass a comprehensive range of features to meet your requirements.

Let’s head on to the TOP Alternatives to WATI, showcasing the WhatsApp Services similar to WATI

‍[FYI, check here for our detailed listing of all leading WhatsApp Service providers in India]

‍10 Best WATI Alternatives & Competitors in 2024

What is WATI?

wati alternatives

WATI is more than just any tool to enhance your business using WhatsApp.

It works around the clock to elevate customer interactions and boost sales through the WhatsApp Business API platform, streamlining marketing, sales, as well as service and support processes.

Leverage the WhatsApp Business API for effective prospect engagement:

  1. Overcome barriers to engagement
    Enhance response rates compared to email, SMS, in-app messaging, and campaigns by utilising WhatsApp for engagement.
  2. A more effective approach to expansion
    Scale your operations by allowing multiple users on a single number, achieving a superior return on investment compared to alternative WhatsApp Business Service Providers (BSPs).
  3. Efficiently scale your communication
    Initiate and oversee conversations with thousands of customers and prospects effortlessly, utilising automation, chatbots, and custom workflows.
  4. Combining multiple channels into one
    Cultivate leads originating from Facebook and Instagram, and amplify your return on investment tenfold by channelling your leads to WhatsApp.

Broadcast Effectively

  • Deploy your campaigns and interact with high-response WhatsApp messages.
  • Organise your contacts by tagging, categorising, and targeting them in customised communication groups.
  • Foster and cultivate relationships that yield future sales by regularly engaging with your audiences on WhatsApp.

Chatbots Simplified

  • Develop no-code chatbots for immediate responses to common queries.
  • Streamline mass communication and tailor responses using automated tools.
  • Increase sales by directly converting a higher volume of customer interactions on WhatsApp.

Collaborative Team Inbox

  • Collaboratively utilise the WATI inbox across your team to deliver exceptional WhatsApp support.
  • Effortlessly incorporate customer context with pre-built integrations in just a few clicks.
  • Facilitate post-sales communication, such as order updates, and promptly address support requests via WhatsApp.

With those being the insiders of WATI, it’s time we move to our main topic of discussion today, WATI alternatives and also WATI free alternative in market for D2C brands

Top WATI alternatives for your business

wati alternatives

1. Pragma’s WhatsApp Business Suite

wati alternatives

Pragma designates the WhatsApp Service as the WhatsApp Business Suite for a multitude of compelling reasons. These encompass an extensive range of features sourced from diverse services, notably our RTO algorithm, Return Management data, 1Checkout data, Omnichannel data, and Logistics data, all derived from over 450+ D2C Brands in India.

Here are the preeminent practical attributes characterising our WhatsApp Business Suite:

1. CRM Integration

We introduce our very own Omnichannel CRM system, empowering businesses to centralise customer data and oversee WhatsApp interactions seamlessly within their established workflows.

2. Smart Automation

  1. Automated Address Verification & Updation: Harness the capabilities of an AI-backed engine that instigates automated address verification and update messages to your WhatsApp clientele.
  2. Automation via Chatbots: Pragma seamlessly incorporates our proprietary AI-enabled Chatbots for action-specific scenarios, offering an unlimited number of customizable bots tailored to your brand's requisites. These bots adeptly manage frequently asked questions, furnish instant responses, and streamline customer interactions.
  3. Automated Order Confirmation: Facilitate swifter and seamless order confirmations by adopting WhatsApp-driven buyer communication. This approach aids in capturing order cancellations prior to shipping and minimising RTO (Return to Origin) losses.
  4. Automated Purchase Recommendations: Enhance sales by leveraging historical consumer data for cross-selling and upselling items.

3. Smooth COD to Prepaid Conversion

Encourage the transition of cash-on-delivery orders to prepaid by offering personalised incentives via WhatsApp. Prepaid orders diminish the likelihood of non-delivery and RTO, subsequently bolstering your business's cash flow.

4. Abandoned Cart Recovery via WhatsApp Flows

Promptly remind your customers about incomplete purchases and achieve an additional conversion rate boost of up to 5% through the implementation of automated WhatsApp messages.

5. Exclude High-RTO Audience from Facebook Campaigns

Efficiently create and optimise ad campaigns by utilising delivery status events conveyed through the Facebook conversion API. This strategy enhances your conversion rate by excluding a readily available high-RTO custom audience, thus maximising revenue while minimising RTO, supported by data from 450+ D2C brands in India.

6. Branded WhatsApp Tracking Notifications

Keep your buyers informed by delivering automated order tracking updates via your authenticated WhatsApp business account.

7. Unified Inbox

Pragma's WhatsApp Suite seamlessly pairs with a unified inbox, presenting all customer messages emanating from diverse channels. This unified approach simplifies support agent responses, ensuring prompt and consistent customer experiences.

8. Seamless Human Handover

In situations where chatbots may falter in handling intricate or sensitive queries, we facilitate a smooth transition from automated interactions to live human support. This affords a personal touch when necessary.

9. Data Intelligence - Analytics and Insights

Our platform offers analytics and reporting functionalities to monitor and assess the performance of chatbots and campaigns.

  1. Brands and businesses can gather insights into user interactions, response accuracy, and user satisfaction, enabling them to enhance their conversational automation strategy.
  2. Lead Capture and Management assists businesses in capturing leads through the integration of forms, pop-ups, and other lead generation tools. The platform also provides features for tracking and organising leads for further nurturing.
  3. Effectively segment and target your customers.
  4. Analyse the detailed insights for the ROI generated from marketing automation.

10. What If the Buyer Is Not Available on WhatsApp?

In the event that a customer is unavailable on WhatsApp, we initiate an Interactive Voice Response (IVR). Following the IVR, you have the option to engage our dedicated outbound calling team for manual communication. Please note that manual activation of this functionality is required on Engage's platform.

Pragma's WhatsApp Business Suite encompasses a comprehensive suite of tools and features aimed at enhancing business operations and customer engagement.

2. DelightChat


DelightChat is a versatile tool crafted to elevate sales and streamline support operations. It achieves this through the following key features:

  1. Omnichannel Customer Support

Effortlessly manage customer inquiries across multiple channels via a single, unified dashboard.

  1. WhatsApp Marketing

Harness the power of the Official WhatsApp API to send promotional broadcasts and expand your sales reach.

Here's an overview of its notable features:

Comprehensive Solution for Customer Support and WhatsApp Marketing

Tailored for e-commerce brands leveraging modern channels like WhatsApp and Instagram, DelightChat serves as a specialized customer service and marketing tool. When combined with WhatsApp marketing capabilities, it becomes the go-to solution for nurturing the growth of your direct-to-consumer (D2C) brand.

Engage Across All Communication Channels

Ensure you never miss a customer inquiry, whether it's from WhatsApp, Email, Facebook and Instagram comments, Messenger, Instagram Direct Messages, or Live Chat. DelightChat lets you effortlessly save time and stay on top of all interactions.

Boost Revenue with WhatsApp Marketing

Leverage the Official WhatsApp API to broadcast messages to your customer list. With exceptional deliverability and read rates, brands have reported up to a 26x return on investment (ROI) from WhatsApp marketing spend and 7.1x higher conversions compared to Email. Craft upsell and cross-sell journeys, re-engage dormant customers, and witness your revenues soar automatically.

Effortless WhatsApp Notifications at Scale

Utilise the WhatsApp API to automate critical notifications, including abandoned cart recovery, order confirmations, tracking updates, cash-on-delivery order verification, and soliciting product reviews—all seamlessly managed via WhatsApp.

Enhanced Team Collaboration within Tickets

Collaborate seamlessly with your team while managing customer tickets. Identify responders, share private notes with colleagues, tag conversations, assign tickets to the appropriate team member, set reminders, and execute various tasks without switching browser tabs.

Access and Modify Shopify Order Data Effortlessly

Thanks to DelightChat's comprehensive Shopify integration, you can seamlessly view and edit order information, ensuring precision and eliminating manual errors. Immediate access to customer data empowers you to respond to inquiries with enhanced context and accuracy.

Save Time with Automated Replies

Streamline customer support processes and save considerable time with automation. Allow customers to access their order status through our self-service widget. Create automation rules that monitor incoming messages for keywords like "refund" and trigger automatic responses with links to your refund policy.

Empower Customers with Self-Service

Customers often seek quick answers. DelightChat's intuitive self-serve widget enables them to easily check their order status or access help articles with a single click. This versatile widget also includes a contact form and Live Chat, ensuring that customers have support readily available at their fingertips.

3. Interakt


Interakt empowers brands to transform conversations into conversions through WhatsApp Marketing, Commerce, and CRM. It provides a comprehensive platform that facilitates a seamless customer journey, driving business growth on WhatsApp.

1) Marketing

  • Unlock Opportunities: Interakt's Diverse Capabilities for Achieving Success
  • Generate valuable, high-intent leads for your business with Interakt:
  • Engage Customers Across the Buying Journey: Utilise Interakt's powerful notification engine to connect with customers at every stage of their purchasing journey.
  • Efficient Order Updates: Keep customers well-informed about their orders through automated shipping and delivery updates.
  • Evaluate Campaign Effectiveness: Gain insights into campaign performance, distinguishing successful strategies from those that didn't yield results.

2) Sales

  • Elevate Sales and Conversion Rates on WhatsApp with Interakt
  • Transform conversations into successful conversions with Interakt:
  • Guide nurtured leads through the sales funnel to achieve higher conversion rates using WhatsApp.
  • Customise upsell and cross-sell offers based on previous interactions, ensuring a personalised customer experience.
  • Simplify payments on WhatsApp through frictionless payment integrations.

3) Support

  • Deliver Scalable 24/7 Support on WhatsApp with Interakt
  • Enhance your customer support with round-the-clock availability through Interakt:
  • Build Brand Credibility: Utilise a single number for all business communications across your teams, reinforcing your brand's credibility and consistency.
  • Enhance Customer Experience: Craft customised auto-replies for high-volume conversations to elevate the customer experience and ensure prompt responses.
  • Monitor Agent Performance: Keep a close watch on agent response and resolution times, maintaining control over your support operations and ensuring efficient customer service.

Interakt’s WhatsApp Business API Features

  • Automated Workflows: Create event-triggered workflows on WhatsApp to effortlessly guide customers through various processes, such as appointment bookings and new registrations.
  • Ads Linking to WhatsApp: Connect with your target audience where they are most active, on platforms like Facebook and Instagram, by using click-to-WhatsApp ads.
  • Shared Team Inbox: Promote real-time collaboration among your teams through Interakt's Shared Team Inbox, enabling multiple users to manage inquiries through a single number.
  • Bulk Campaigns & Broadcasts: Launch one-time or recurring campaigns, delivering personalised, automated alerts to your customers at scale.
  • Campaign Analytics: Gain valuable insights into campaign performance to determine successful strategies.
  • WhatsApp Commerce: Establish your storefront on WhatsApp to offer a seamless end-to-end shopping experience for your customers.

However, unlike Pragma, Interakt focuses solely on communication and lacks the benefit of data from other sources such as Return Management data, RTO data, Checkout data, Logistics data, etc.

4. Twilio


Twilio, a cloud communications platform, offers businesses a range of APIs and services to seamlessly integrate various communication channels into their applications. The aim is to nurture brand advocacy at every step of the customer journey.

‍Twilio stands as a trusted industry leader, fostering innovation in customer engagement to build brand advocacy across the entire customer journey.

Nurture Lifelong Customer Relationships

‍Harness the power of a Customer Data Platform (CDP) to effectively leverage first-party data and acquire customers. Keep them engaged with personalised campaigns, optimising your marketing and advertising investments.

Statistics indicate that 86% of consumers believe that personalization enhances brand loyalty.

Streamlined Customer Onboarding

‍Enable efficient and secure logins with Trusted Activation. Create a seamless onboarding and account security process to reduce fraud and enhance conversion rates.

Research highlights that 60% of consumers find the verification process frustrating.

Multichannel Customer Engagement

‍Simplify the integration of robust APIs and enable direct multichannel communication across messaging, voice, video, email, and WhatsApp. Connect with customers through their preferred channels effortlessly.

‍Studies reveal that 65% of companies face challenges in achieving omnichannel personalization.

Foster Customer Relationships

Move beyond traditional customer service to become a trusted advisor. Offer proactive support and personalised recommendations. This approach cultivates loyalty and drives repeat sales.

Data shows a remarkable 123% increase in revenue resulting from digital engagement efforts.

5. AiSensy

wati alternatives

AiSensy, much like Pragma's WhatsApp Business Suite, serves as a comprehensive WhatsApp Marketing Platform. 

Here's a breakdown of its primary features and capabilities:

  1. Broadcasting Promotional Offers to an Extensive User Base:

    Easily reach a broad audience by disseminating promotional offers to an unlimited number of users via WhatsApp.

  2. Selling Products Conveniently on WhatsApp via Catalogs:

    Present and sell your products directly through WhatsApp catalogs, delivering a hassle-free shopping experience to your customers.

  3. Streamlining Messages through Integrations:

    Effortlessly integrate with various tools and systems to automate message delivery, simplifying your communication and engagement efforts.

  4. Enabling Multi-Agent Live Chat for Customer Support:

    Provide top-tier customer support by enabling multi-agent live chat, ensuring swift assistance for your customers.

  5. Developing Chatbots for 24/7 Support and Engagement:

    Create chatbots to offer continuous support and engagement, enhancing customer service and interaction.

Facilitating Product Sales on WhatsApp:

Userlike offers a comprehensive solution for selling products on WhatsApp, featuring WhatsApp Catalog, Cart, and Payments, all conveniently bundled into one platform.

  • Effortless Drag-and-Drop Chatbot and Catalog Builder:

    Userlike provides an intuitive chatbot and catalog flow builder, allowing you to design conversational journeys according to your preferences.

  • WhatsApp Cart & Catalogs:

    Simplify order processes through WhatsApp using WhatsApp Catalogs and Cart features. Constructing your catalog takes just 10 minutes, ensuring a quick start.

  • WhatsApp Payments:

    Collect payments with ease on WhatsApp, leveraging WhatsApp Pay and other payment modes such as Razorpay and Payu to boost your revenue.

Running Click to WhatsApp Ads for Enhanced Leads:
Through the AiSensy Platform, businesses can create Click to WhatsApp Ads, guiding users to WhatsApp when these ads are run on platforms like Facebook and Instagram. This approach can yield a fivefold increase in lead generation and 2-3 conversions instantly.

Intelligent Retargeting for Tripled Sales:
AiSensy simplifies audience segmentation by automatically categorising your broadcast audience into Delivered, Read, and Replied Audiences. You can use these filters to execute retargeting campaigns effectively, resulting in a significant increase in sales and engagement.

Effortless Contact Import and Instant Messaging:
With AiSensy, you can effortlessly import all your contacts and instantly broadcast pre-approved messages. The AiSensy Platform provides real-time analytics, allowing you to monitor delivered and read rates, among other valuable insights.‍

Rescuing Abandoned Interactions:
Prevent abandoned carts and application drop-offs by promptly recovering them with WhatsApp Smart Notifications. These notifications include special Call-to-Action (CTA) buttons that effectively drive customer engagement, reducing drop-offs.

Obtaining WhatsApp Business API in Just 10 Minutes:
The AiSensy Platform is backed by the Official WhatsApp Business APIs and adheres to all WhatsApp regulations. Benefits include obtaining a Verified Green Tick on your WhatsApp, the ability to send unlimited notifications daily, and access to 24x7 chat support provided by the AiSensy Team.

6., a premier alternative to WhatsApp in the Indian market, stands out as a distinctive WhatsApp automation solution tailored for businesses seeking comprehensive sales management on the platform. With, clients can seamlessly navigate through catalogues, place orders, conduct payments, track orders, cancel or request returns, all within a chat interface. Additionally, enables businesses to monitor WhatsApp-generated leads by integrating their chatbot with CRM, billing, and invoicing systems.


  • facilitates smooth automated agent handover, simplifying the handling of customer inquiries and requests.
  • The platform seamlessly integrates with a variety of applications, CRM platforms, billing software, and invoicing utilities, streamlining business operations.
  • Avail a complimentary 3-month extension of WhatsApp and Omnichannel bots upon signing up for a 12-month chatbot contract.


  • Account approval may require up to seven days, potentially hindering businesses in need of swift setup and deployment.
  • Customer support is limited to email correspondence or form submissions, lacking direct calling options, which may not suit businesses requiring immediate or real-time assistance.
  • imposes message markup costs.

7. Gupshup

GupShup is a cloud-based platform offering communication services, including WhatsApp Business API, to businesses of all scales. Through GupShup, businesses can send limitless multimedia messages, exhibit product catalogues to drive commerce, facilitate order taking and receiving, and deploy intelligent chatbots for customer support. The platform also incorporates conversational AI and real-time analytics, enhancing businesses' customer support experiences and engagement levels.


  • Effortlessly integrate with a diverse array of applications and platforms.
  • Simplify WhatsApp marketing message automation.
  • Showcase interactive catalogues, both multi-product and single-product, to amplify sales potential.
  • Transform your WhatsApp account into a virtual store to stimulate sales.
  • Harness intelligent chatbots to elevate customer support interactions.
  • Expand your reach with multi-lingual support and automatic template translation capabilities.


  • GupShup's pricing may be higher compared to alternative solutions in the market.
  • WhatsApp's policies on message frequency and limits might impede the effectiveness of GupShup's API.
  • Non-technical users may encounter challenges navigating GupShup's API due to its technical intricacies.
  • Integrating GupShup's API with other systems and platforms may necessitate additional effort and resources.

Best part, GupShup comes under the category of WATI free alternative and you can get started without any credit card.

Other alternatives to WATI:


If you're in need of more than just the WhatsApp Business API, presents an omnichannel platform tailored for enterprises seeking a comprehensive WhatsApp marketing solution. Through seamless integration with your existing support system, facilitates efficient management of customer inquiries and support requests. It is a WATI free alternative as it offers a 3 day free trial.

9. Verloop

Positioned as a conversational AI platform, Verloop empowers businesses to connect and interact with their customers via the WhatsApp Business API. It offers automated bulk messaging, real-time monitoring capabilities, and effortless integration with popular CRM and e-commerce platforms.

10. Kaleyra

Establishing itself as a prominent service provider in the realm of conversational commerce, Kaleyra delivers a range of cutting-edge solutions in communication technology. Kaleyra's WhatsApp Business APIs boast an array of features including media sharing, interactive quick reply buttons, auto-reply functionalities, chatbots, custom interactive message templates, and more. Best Wati Alternative

Choosing the ideal WhatsApp Business Service provider for your specific brand would depend on various factors, including your budget, data requirements, desired services, brand trust, alignment with D2C brands, and customization options. 

Here are some considerations for each of your questions:

  1. Budget: Review the pricing plans of each provider to determine which one aligns with your budget constraints.
  2. Data Requirements: Evaluate which provider offers the specific data and insights you need for your business operations and strategy.
  3. Advanced Services: Identify providers that offer more than just basic WhatsApp services, such as additional features or integrations that align with your brand's goals.
  4. Brand Trust: Research the reputation and track record of each provider, looking for trusted partners that have a strong presence among brands.
  5. D2C Focus: Seek providers that specifically cater to D2C brands, as they may have tailored solutions that align better with your needs.
  6. Customisation: Look for providers that offer a high degree of customization, allowing you to tailor their services to your brand's specific requirements.

Setting up demos with potential providers is a great way to get a deeper understanding of their offerings and how well they align with your brand's unique needs and objectives. This will help you make an informed decision about which WhatsApp Business Service provider is the best fit for your brand.

We can’t get even more into detail about the others… but you can set up a demo with us now!

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