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Event-based journey templates for delivery-exception recovery
8
min read

Automate delivery-exception recovery with event-based journeys, real-time alerts, and workflows to reduce RTO, improve CX, and streamline operations

April 26, 2026
Using WhatsApp as canonical delivery promise: UX and compliance considerations
8
min read

Use WhatsApp as a delivery promise channel with clear UX, governance, and compliance to reduce disputes, improve trust, and align messaging with operations

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Template governance at scale: approvals, translations and fallback plans
7
min read

Manage template governance at scale with structured approvals, translations, and fallback plans to ensure compliance, consistency, and reliable messaging

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Migrating from siloed CRMs to a unified orchestration layer: a phased checklist
8
min read

Migrate from siloed CRMs to a unified orchestration layer with a phased checklist to improve data accuracy, workflows, and cross-team efficiency.

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Q1 2023 D2C Marketing Report: Key Trends and Insights
5
min read

The Q1 2023 D2C Marketing Report reveals that a majority of marketers are not optimally using technology. This year, video marketing emerged as a top priority, with 84% of organizations planning to invest in it. Also, an increased focus on social media and community building was observed.

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Reducing Drop-Offs: How to Cut Rates from 65% to 20% with Checkout
8
min read

he speed of checkout has a profound influence on D2C brands, particularly in the Indian market where patience is a luxury. Statistics show that rapid checkout systems, which significantly reduce checkout times and increase engagement rates, can retain more customers.

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Optimizing Returns & Checkout for E-Commerce Success in India
5
min read

This post discusses the importance of an effective return management system and a seamless checkout process for ecommerce businesses in India. It highlights how about 70% of shoppers abandon their carts due to complex checkout experiences, while the ecommerce returns rate stands at an average of 30-40%.

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Building an Effective Martech Stack for D2C Brands
15
min read

Discover the essential tools to build an effective Martech stack for D2C brands. Optimize your marketing efforts and enhance customer experiences

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Meta’s New Ad Targeting Strategies for D2C Brands: What You Need to Know
15
min read

Learn Meta’s latest ad targeting strategies for D2C brands. Optimize your marketing, reach your target audience, and boost sales with advanced targeting techniques

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15 Benefits of Using WhatsApp for Business
8
min read

WhatsApp Business is an effective tool for businesses to connect directly with their customers. It is especially popular in India, where it is used by over 15 million users, making it one of the largest markets for this app.

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