Resources

COD is changing, not disappearing. Discover why Indian shoppers still prefer cash, how brands can cut COD RTO by 22–35%, and what the future of COD really looks like.

Cross-brand campaign learnings help Indian D2C brands avoid wasted spend, reduce audience fatigue, and improve engagement with proven behavioural and regional insights.

Personalised post-order communication reduces anxiety, builds trust, and cuts WISMO tickets. Learn what actually works to improve delivery clarity and repeat purchases.

he speed of checkout has a profound influence on D2C brands, particularly in the Indian market where patience is a luxury. Statistics show that rapid checkout systems, which significantly reduce checkout times and increase engagement rates, can retain more customers.

This post discusses the importance of an effective return management system and a seamless checkout process for ecommerce businesses in India. It highlights how about 70% of shoppers abandon their carts due to complex checkout experiences, while the ecommerce returns rate stands at an average of 30-40%.

Discover the essential tools to build an effective Martech stack for D2C brands. Optimize your marketing efforts and enhance customer experiences

Learn Meta’s latest ad targeting strategies for D2C brands. Optimize your marketing, reach your target audience, and boost sales with advanced targeting techniques

WhatsApp Business is an effective tool for businesses to connect directly with their customers. It is especially popular in India, where it is used by over 15 million users, making it one of the largest markets for this app.

Discover the key differences between WhatsApp and WhatsApp Business. Learn which platform is best suited for your business needs with Pragma’s detailed comparison