Resources

COD is changing, not disappearing. Discover why Indian shoppers still prefer cash, how brands can cut COD RTO by 22–35%, and what the future of COD really looks like.

Cross-brand campaign learnings help Indian D2C brands avoid wasted spend, reduce audience fatigue, and improve engagement with proven behavioural and regional insights.

Personalised post-order communication reduces anxiety, builds trust, and cuts WISMO tickets. Learn what actually works to improve delivery clarity and repeat purchases.

Master WhatsApp message scheduling to boost engagement and satisfaction. Discover tools and techniques to optimize communication and outreach effectively.

Explore the pros and cons of WhatsApp Business for small enterprises. Understand its benefits and limitations to make an informed decision

Learn how to build and grow a vibrant WhatsApp Business community with our detailed guide. Boost brand engagement and online presence. Start your journey today!

Maximize your eCommerce success with Pragma's real-time dashboard. Gain 24/7 access to clear data visualization and actionable insights for informed decisions

RFM Automation, standing for Recency, Frequency, and Monetary, is a powerful marketing strategy for D2C brands, essential in the omnichannel era. RFM analysis segments customers based on their purchasing habits, thus aiding in personalised marketing. Businesses adopting RFM have seen a 10-15% average increase in revenue.

The Q1 2023 D2C Marketing Report reveals that a majority of marketers are not optimally using technology. This year, video marketing emerged as a top priority, with 84% of organizations planning to invest in it. Also, an increased focus on social media and community building was observed.