Pragma Marketing & Automation

All in one Customer Engagement Environment

Omnichannel Marketing Platform Built solely for D2C Ecommerce brands in India.

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Empowering 800+ D2C Brands

GLAMRS
RARE RABBIT
NEEMAN'S
Emami Logo
FACESCANADA

Sell Smarter. Engage Faster. Convert More.

Unify your Marketing—across WhatsApp, Instagram, Facebook, Email, SMS, and more. All in one seamless platform!

BUILD.


Personalise & Execute Campaigns in Minutes

With our visual campaign builder, create targeted customer journeys effortlessly. Schedule, automate, and trigger messages based on real-time behaviour.

Key Features:

Drag & Drop Builder
– Create high-converting Workflows in minutes, to design and deploy campaigns quickly

Omnichannel Execution – Send tailored messages across WhatsApp, Email & SMS

Behaviour-based Triggers
– Automate responses for abandoned carts, sign-ups, and purchases

OPTIMISE.


Test. Enhance. Convert.

A/B testing shouldn’t be complicated. We make it simple and effective.

Test multiple variables – Headlines, CTAs, send times, and more

Get real-time insights – Monitor and tweak campaigns instantly

Let Smart Flows do the work – Automatically choose top-performing campaigns

AUTOMATE.


Trigger Growth with Data-Driven Flows

Turn insights into action with automated journeys that convert, retain, and scale — all without lifting a finger.

Data-Led Retention Workflows – React in real-time to churn signals, drop-offs, and restock intent

Loyalty & LTV Boosters – Automate rewards, upsells, and high-value nudges for top-tier customers

Self-Optimising Journeys – Flows that adapt based on customer behavior and performance data

BUILD.


Personalise & Execute Campaigns in Minutes

With our visual campaign builder, create targeted customer journeys effortlessly. Schedule, automate, and trigger messages based on real-time behaviour.

Key Features:

Drag & Drop Builder
– Create high-converting Workflows in minutes, to design and deploy campaigns quickly

Omnichannel Execution – Send tailored messages across WhatsApp, Email & SMS

Behaviour-based Triggers
– Automate responses for abandoned carts, sign-ups, and purchases

OPTIMISE.


Test. Enhance. Convert.

A/B testing shouldn’t be complicated. We make it simple and effective.

Test multiple variables – Headlines, CTAs, send times, and more

Get real-time insights – Monitor and tweak campaigns instantly

Let Smart Flows do the work – Automatically choose top-performing campaigns

AUTOMATE.


Trigger Growth with Data-Driven Flows

Turn insights into action with automated journeys that convert, retain, and scale — all without lifting a finger.

Data-Led Retention Workflows – React in real-time to churn signals, drop-offs, and restock intent

Loyalty & LTV Boosters – Automate rewards, upsells, and high-value nudges for top-tier customers

Self-Optimising Journeys – Flows that adapt based on customer behavior and performance data

800+
Brands' Data Compiled
28%
Increase in AOV
135%
Increase in Retention
15+
Data Partners

Platform That Thinks Fast, Acts Smart, and Scales Big.

Designed for high-growth D2C teams who want results — not just dashboards.

Order Verification
automated NDR
C2P

The Speed Layer: Data That Hustles


Supercharge your D2C workflows – With data that moves as fast as your customers.

Location-Based Hyper-Targeting – Deliver hyper-relevant offers and updates based on customer geography, boosting engagement and conversions

Live Data Repository – Always stay updated with real-time insights, spikes in action, coupon errors, out-of-stocks etc.

Monitor ROI/ROAS Tabs & Trends – Track real-time campaign performance, spot trends, and adjust ad spend for maximum profitability

Smart Recommendations – Get smart suggestions for offers, content, and timings for outreach

The Brain Layer: Smart Segments, Smarter Retention


Smart Segmentation with RFM & Predictive Targeting – Identify high-value, at-risk, or dormant users using RFM models and predictive signals like restocks, drop-offs, and churn likelihood for sharper, data-driven engagement.

Maximise Conversions with Machine Learning – Leverage AI to prioritise top-value customers, re-engage inactive users, and fine-tune campaign messaging and timing for better results.

Automated Retention & Re-Engagement Workflows – Set up always-on flows tailored to your brand that re-engage users across platforms through personalised nudges, offers, and updates.

Boost Loyalty & LTV with Personalised Automation – Keep high-value customers engaged through automated loyalty programs, reward-based messaging, and long-term LTV growth strategies.

The Strategy Layer: Built to Last, Built to Scale


Think beyond today’s sale, plan ahead like a pro. Use data to forecast festive demand, control spend leaks, and build marketing strategies that actually work long term, and scale sustainably — month after month, sale after sale.

Holiday Forecasting – Predict seasonal demand, optimise inventory, and fine-tune marketing campaigns with data-backed holiday insights

Spend Analysis – Break down marketing expenses, uncover hidden costs, and allocate budgets smarter for better returns

C2P

The Speed Layer: Data That Hustles


Supercharge your D2C workflows – With data that moves as fast as your customers.

Location-Based Hyper-Targeting – Deliver hyper-relevant offers and updates based on customer geography, boosting engagement and conversions

Live Data Repository – Always stay updated with real-time insights, spikes in action, coupon errors, out-of-stocks etc.

Monitor ROI/ROAS Tabs & Trends – Track real-time campaign performance, spot trends, and adjust ad spend for maximum profitability

Smart Recommendations – Get smart suggestions for offers, content, and timings for outreach

automated NDR

The Brain Layer: Smart Segments, Smarter Retention


Smart Segmentation with RFM & Predictive Targeting – Identify high-value, at-risk, or dormant users using RFM models and predictive signals like restocks, drop-offs, and churn likelihood for sharper, data-driven engagement.

Maximise Conversions with Machine Learning – Leverage AI to prioritise top-value customers, re-engage inactive users, and fine-tune campaign messaging and timing for better results.

Automated Retention & Re-Engagement Workflows – Set up always-on flows tailored to your brand that re-engage users across platforms through personalised nudges, offers, and updates.

Boost Loyalty & LTV with Personalised Automation – Keep high-value customers engaged through automated loyalty programs, reward-based messaging, and long-term LTV growth strategies.

Order Verification

The Strategy Layer: Built to Last, Built to Scale


Think beyond today’s sale, plan ahead like a pro. Use data to forecast festive demand, control spend leaks, and build marketing strategies that actually work long term, and scale sustainably — month after month, sale after sale.

Holiday Forecasting – Predict seasonal demand, optimise inventory, and fine-tune marketing campaigns with data-backed holiday insights

Spend Analysis – Break down marketing expenses, uncover hidden costs, and allocate budgets smarter for better returns

800+
Brands' Data Compiled
28%
Increase in AOV
135%
Increase in Retention
15+
Data Partners

Pragma's returns platform is a complete solution compared to others, and it has helped us improve our CSAT consistently.

Their platform really helps us streamline and automate various steps of returns by having the pickup, exchange and QC done on a single dashboard, which reduces significant time and effort.

We've found an invaluable partner in Pragma, that is truly invested

Yash Gangwal
Founder, Urban Monkey
URBAN MONKEY

We used to do manual calling for Abandoned Cart customers, Order Confirmation, NDR Issues. All these were automated via WhatsApp by Pragma & reduced all the manual labor.

Their WhatsApp broadcast feature has in fact helped us boost our sales by more than 15%.

Its not only easier for us but also for our customers to communicate with us!

Jinay Gala
Chief Doer, Allo Innoware
allo
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