Why Online Brands Need Chatbots: Enhance Efficiency & Sales

‍What Is a Chatbot?

A chatbot is a smart digital assistant that can engage in conversations with your customers on platforms such as WhatsApp, Instagram, Facebook, SMS, or your website.

It answers questions, helps with orders, solves issues, and guides shoppers without needing a human agent every time.

Empower Customers, Reduce Support Load

Put Self-Service First. Streamline Returns, Delight Customers.

Transform your returns experience with Pragma RMS chatbots and automation, enabling shoppers to initiate returns and exchanges instantly, 24/7, across WhatsApp, SMS, and web portals. Cut support tickets by upto 40%, minimize errors, and deliver flawless post-purchase support that scales automatically.

Why Ignoring Chatbots Is a Costly Mistake for Ecommerce Brands?

Being in an increasingly remote-forward culture and social-media-savvy world, communicating with customers leaves very few options - most of the viable ones being online/digital.

And today’s consumers spend a greeeaat deal of their time on socials & instant messaging apps.

Which is why brands need AI enabled chatbots, to hit your number faster, and with fewer headcount.

SO, WELCOME TO THE VIRTUAL SELLING ERA OF REMOTE INTERACTIONS

• Opportunity for brands to reach more across the globe at a fraction of the cost
• To connect meaningfully with consumers at scale and still provide a quality assisted shopping experience
• Create an alternate channel of acquisition

HOW TO TAKE IT A STEP FURTHER?

• Facilitate AI-powered chatbots on WhatsApp Chatbot Automation, Instagram, Facebook to help brands resolve customer queries and enable purchases
• It’s also presently the most important means of personalised shopping.
• Chatbots automate customer communication and greatly help in building a strong relationship converting every customer to a ‘Loyal Customer’
• The Benefits of WhatsApp Chatbots are numerous, including improving customer engagement and reducing operational costs

What are the Benefits of Using Chatbots for Online Brands?

24/7 customer support

Bots reply instantly, even at midnight or during a sales rush.

Faster shopping experience

Customers can search products, check stock, track orders, and reorder in seconds.

Lower support costs

Bots handle repetitive queries, reducing support ticket volume by up to 40%.

Personalised recommendations

AI understands customer behaviour and suggests the best products, just like an in-store salesperson.

Higher conversions

Reminders for abandoned carts, restock alerts, and product nudges help close more sales

Basically, conversational commerce is the intersection of socials/messaging apps with online shopping.

And now you can put them on steroids with the simple integration of AI-powered Chatbots that interact with customers and make the end-to-end shopping experience effortless.

We're telling you, some of these bots, really bring the conversation alive than their human counterparts

In Conclusion

There are over 2 billion users on WhatsApp, and 1 billion active users on Facebook Messenger & Instagram each.

Hence, not a bad idea to add BOTS to your cart right away! Explore the best Chatbot Service Providers India!

We at Pragma enable brands to build their own chatbots & flows based on your requirements. Have you explored it yet?

If not, create your first and go live today!

Get in touch with Tania today to help you setup your bots → 62897 84895

Some Interesting Use-Cases To Explore:

1. Conversational Ordering

Guide consumers through various aspects directly from the social/messaging app without redirecting to a website.

• Like product search, add products to cart, order placements, track order status, upselling etc.

Simple conversations with customers can begin with a button-based interaction on WhatsApp - where users can just choose options.

For example:

• Items in a menu
• Product in a catalogue
• Checking order status
• Repeating past order
• Giving feedback
  

(Inventory API, external payment API, order API etc., can also be integrated with WhatsApp Business API to automate operations)

2. Personalised Selling

Chatbots can recommend items to consumers based on historical purchase data (this info is available across platform + across 250↑ brands, making it as personal as possible).

As customers interact more and more with a bot, product recommendations become more accurate.

Notifications on related products, previously out-of-stock products (but searched by user), abandoned carts and more - all inevitably help increase conversions.

3. Bring Systems Together

From order and inventory management, backend systems such as CRM, payments gateways, etc. to drive efficiency.

4. Engage Your Buyers 24/7, Across The Globe

Enable personal and real-time digital interactions with your brand.

Questions answered quickly (within seconds) via choice platforms - be it WhatsApp, Instagram, Facebook, SMS or Email.

5. Deliver The Leads You Actually Want In Your Pipeline

Stop relying on forms or a generic set of qualification questions.

AI chatbots respond to buyer’s questions, capturing the qualification info and segmenting leads.

6. Deflect Customer Support Questions

Direct general queries from websites and other sources to bots.

Anything related to products, order, items purchased, quality, delivery, returns, etc.

This way, your executives can focus on the key aspects of your business.

Be Pragmatic. Be Pragma.

Chatbots vs Live Chat: Which Is Better for Online Stores?

FAQs (Frequently Asked Questions On Why Online Brands Need Chatbots: Enhance Efficiency & Sales)

1. Can chatbots integrate with backend systems?

Yes, chatbots connect order, inventory, CRM, and payment systems to improve operational efficiency and provide seamless customer service.​

2. How do chatbots enhance customer engagement globally?

They provide instant personalised responses 24/7 on preferred platforms like WhatsApp, reducing response times and increasing customer satisfaction.​

3. How do chatbots reduce the burden on customer support teams?

By automating answers to common questions regarding products, orders, delivery, and returns, chatbots allow human agents to focus on complex issues, enhancing overall efficiency.​

4. How quickly can brands deploy chatbots?

Brands can build and go live with tailored chatbots quickly, using platforms like Pragma that offer customized automation flows aligned with business needs.​

5. What business impact can chatbots have?

Chatbots increase customer engagement, reduce operational costs, improve retention, and facilitate personalised, scalable remote selling, essential for modern e-commerce success.

What are the main benefits of AI-powered chatbots for e-commerce brands?

‍AI-powered chatbots enable scalable, 24/7 customer engagement, reduce the need for large support teams, improve response times, and provide personalized shopping assistance that can boost conversion rates.

How do chatbots improve customer engagement and sales conversions?

‍Chatbots facilitate personalized product recommendations, real-time order tracking, and conversational ordering, meeting customers where they spend time and thus increasing engagement and sales.

Can chatbots handle complex queries related to orders, returns, and refunds?

‍Yes, advanced chatbots integrated with backend systems can answer detailed queries, guide customers through returns or exchanges, and trigger automated workflows to resolve issues quickly.

How do chatbots integrate with social media and messaging platforms like WhatsApp and Instagram?

‍Chatbots connect via APIs to WhatsApp, Instagram, Facebook Messenger, and SMS platforms, delivering a seamless conversational experience within these popular channels.

What role do chatbots play in reducing operational costs for online brands?

‍By automating routine inquiries and purchase processes, chatbots reduce human support workload, lower ticket volumes, and minimize response delays, significantly cutting operational expenses.