8 Best WhatsApp Drip Marketing Software for E-commerce

Have you ever wondered how e-commerce stores know when to send you a WhatsApp message? Sometimes, you add something to your cart but do not buy it, and after 10- 15 minutes, a message pops up on WhatsApp saying, "Hey, you left us behind!"

Or when you place an order, you get a series of messages confirming the order, thanking you, and updating you regularly about your order.

So, is someone keeping a check on you? No, these messages are automated and sent based on the user's journey. This technique is called WhatsApp Drip Marketing.

There are several tools that help brands perform a well-rounded marketing approach. Let us delve into the “8 Best WhatsApp Drip Marketing Softwares for e-commerce”, the ones that D2C brands can adopt to achieve effective WhatsApp drip marketing.

What is WhatsApp Drip Marketing Software?

WhatsApp drip marketing software is a tool that helps businesses send automated, scheduled message sequences to customers via WhatsApp.

With the help of this software, brands do not have to send manual messages one by one. WhatsApp Drip Marketing Software studies customers' behaviour and sends messages at different time intervals.

Have a look at the following example, and you will understand it in more detail:

Imagine you run an online store. A customer visits your website, adds a dress to their cart, and leaves without buying it. Now, if you have a WhatsApp Drip Marketing Software integrated into your website or system, what it will do:

Two hours later, the software sends a gentle WhatsApp message: "Hi, Dear Customer! We saw you check us out, but didn't make a move.

Next day: Another message: "Here's 10% off on your favourite product that you liked!"

3 days later: Final message: "Last chance! Only 2 products left!

All these messages are generated automatically through the software; you don't have to do anything.

Why E-commerce Brands Need Drip Marketing Software?

Running an e-commerce store is not an easy task; you have customers at different stages:

• Some are just browsing
• Some have shown interest but haven't bought anything
• Some are existing customers

Here's how WhatsApp drip marketing helps with each group:

1. Welcome New Customers

When someone signs up on your website, the software automatically sends them:

• A warm welcome message
• Information about the best products
• A special discount for first-time buyers

2. Cart Recovery

Here's a shocking fact: 70 out of 100 people who add items to their online shopping cart leave without buying anything.

With 70% of shopping carts abandoned globally, automated recovery messages can significantly boost conversions. Studies show WhatsApp cart recovery campaigns achieve 45-60% conversion rates.

3. Bring Back Old Customers- Customer Re-engagement

When a customer has not shopped with the brand for more than the last 3 months, this WhatsApp drip marketing software sends them messages such as :

• "We miss you!" messages
• Special comeback offers
• New product announcements

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4. Keep Customers Happy After Purchase -Post-Purchase Follow-up

When a customer shops with the brand, this software sends messages like:

• First message for the order confirmation ("Thanks for your order!")
• Real-time shipping updates ("Your order is on the way!")
• Delivery confirmation ("Your order has arrived!")
• Review requests ("How was your experience?")

Key Benefits of Using WhatsApp Drip Marketing Software

Higher Engagement

WhatsApp has an open rate of 98%, which means this percentage of messages got opened by users on this platform. So, if a brand uses a drip marketing tool for WhatsApp, there will be higher chances that a user will see their message and can be converted into a customer.

Personalisation

With the use of WhatsApp drip marketing software, brands can send thousands of personalised messages at a time. Personalisation helps customers create a connection.

Reduced Manual Effort

It is obvious that using a tool instead of relying on manual efforts will definitely save time and effort. WhatsApp drip marketing software helps save a lot of effort by sending automated messages to customers.

Better Customer Experience

When customers are being updated regularly on their orders, it creates a connection and a positive impact on them.

Improved Retention

When on a regular basis, brands send messages to customers even if it is about offers, promotions or just informative ones, it helps to keep the brand alive in the mind of customers, and whenever they will require a particular thing, they will just quickly think of their brand and will make a purchase.

Increased Sales Conversion

Automated follow-ups can boost conversion rates by 200-800%. And this will be very beneficial for brands to have such a conversion rate with just the use of messages only.

Cost-Effective Marketing

WhatsApp marketing is one of the cost-effective forms of marketing. Compared to traditional marketing methods such as television commercials, etc, it is very cheap and provides major results.

8 Best WhatsApp Drip Marketing Software in India

1. Pragma (Bepragma.ai)

Pragma's WhatsApp Suite is a comprehensive WhatsApp Drip marketing software specially designed for Indian D2C brands. It offers end-to-end automation capabilities that make WhatsApp a powerful sales and marketing channel. Along with:

• Advanced drip campaign automation
• Bulk messaging capabilities
• Chat organisation and flow customisation
• Multi-language support, including real-time translation
• Integration with popular e-commerce platforms
• Specifically built for Indian D2C Brands

2. Wati

Wati is a popular WhatsApp drip marketing software that offers user-friendly features for businesses of all sizes.

What does WATI provide?

• It provides a drag-and-drop campaign builder
• Multi-agent team inbox
• Automated chatbots
• CRM integrations
• Broadcast messaging
• Template management

3. Gallabox

Gallabox focuses on providing comprehensive customer engagement tools through WhatsApp.

• It can create automated responses without programming
• It can organise all customer messages in one place
• It can automatically identify serious buyers
• Can be integrated with major e-commerce platforms.

4. AiSensy

AiSensy is an Indian WhatsApp marketing platform that combines AI-powered features with comprehensive marketing automation capabilities.

Key Features:

• It has AI-powered Click-to-WhatsApp ads
• Can send as many messages as you need
• Multi-agent live chat support
• Chatbot and catalogue flow builder
• Real-time analytics and retargeting
• Shopify and WooCommerce integrations

5. QuickReply.ai

QuickReply.ai specialises in conversational marketing and provides robust automation tools for WhatsApp campaigns.

What makes it special:

• Creates natural-feeling automated chats
• Sends messages based on specific customer actions
• Shows you what's working and what's not

6. Interakt

It is one of the best budget-friendly WhatsApp drip marketing software. But this does not mean that it compromises on quality.

What makes it special:

• Affordable pricing: it starts at just ₹2757 per month
• E-commerce-focused: it is built specifically for online stores
• Order tracking: Customers can check their order status via WhatsApp
• 14-day free trial: It gives a trial period where you can test everything before paying.

7. Infobip

Infobip is a global communications platform that offers enterprise-grade WhatsApp solutions with extensive API capabilities.

• This WhatsApp drip marketing software works in countries worldwide
• It provides bank-level security for customer data
• It can handle millions of messages.

8. Twilio

Twilio is a developer-focused platform providing programmable WhatsApp Business API access.

• It can be customised for any business need
• You only have to pay for what you use
• Provides lots of technical options and integrations

Key Features to Look for in a WhatsApp Drip Tool

1. Official WhatsApp Approval

Make sure the software is officially approved by WhatsApp because you might get banned. WhatsApp regularly shuts down accounts that use unauthorised tools.

2. Easy Automation

The software should let you set up automatic messages easily. You should look for the following things:

• Whether it is able to send trigger-based messages according to the customer activity.
• Plan messages to go out at specific times.
• Is it able to send different messages to different types of customers according to their behaviour?

3. Integration with Your Existing Tools

The software should work well with tools you already use:

• The online stores include Shopify, WooCommerce, etc.
• The customer database (CRM systems)
• With the analytics tools (Google Analytics, etc.)

4. Good Reporting

You need to see how well your campaigns are performing:

• Check the delivery rates of the messages sent. This means how many messages actually reached customers
• Check the open rates. This means how many people read your messages
• You should check the response rates. It means how many people replied
• Do proper sales tracking. It means how many messages led to actual purchases.

5. Easy to Use

One of the greatest features of the best WhatsApp drip marketing software is that it should be easy to use. It must have an easy-to-use, simple dashboard that everyone can understand easily. It should have an easy process to set up with your existing systems or CRMs, etc.

6. Contact Management

A good WhatsApp drip marketing software should help you with:

• It should help you to group customers by interests, location, and purchase history
• There should be easy ways to add and remove contacts
• Respect customers who don't want messages
• Keep customer information updated across all your tools

7. Template Management

Look for software that offers:

• Ready-to-use message formats
• Custom template creation
• Send images, videos, and documents

How to Choose the Right WhatsApp Marketing Software For Your Business?

Step 1: Figure Out Your Goals

The first thing you should consider while choosing the best WhatsApp drip marketing software is your business's needs. You should properly know why you need such a tool. Brands can assess these things:

• Do you mainly want to recover abandoned carts?
• Do you want to provide better customer support?
• Do you want to increase repeat purchases?
• Or do you want all such things?

Step 2: Consider The Technical Ease of Use

When selecting a specific tool, look for the one that is easy to use and that the team can easily handle. It is better to choose simple software than complex software. One can look for:

• Do you prefer no-code solutions?
• How much customisation do you need?

Step 3: Check all The Features They Provide

Before selecting a single software, always check what features it provides. Look for the following things as discussed above.

Step 4: Think About Your Budget

Budget is everything. While selecting a WhatsApp drip marketing software, look for one that fits in your budget and matches your needs and expectations.

Step 5: Check Integration Needs

First of all, what all brands should do is make a list of their current tools:

• Online store platform (Shopify, WooCommerce, etc.)
• Email marketing tool
• Customer support software
• Analytics tool

Then, they decide which software aligns with their existing tools and can be easily integrated into their systems.

Step 6: Consider Your Customer Base

You should look for such a tool that matches your customer base. If you want a tool that supports multilingual messages, choose Pragma WhatsApp Business Suite.

Step 7: Test Before You Buy

Most of the software provides free trials, so you can take advantage of this and test whether it suits your requirements or not.

So, this is how you can select the best WhatsApp Drip Marketing Software!

To Wrap It Up

WhatsApp Drip Marketing is an affordable form of marketing that can bring very good results to the brands, with an open rate of 98% as compared to 20% only in emails.

Thus, to keep your customer engaged without being tired and doing any manual effort, you can just rely on a single software that will handle all this.

And when it comes to choosing the best, the Pragma WhatsApp Business Suite stands at the top for the Indian D2C Market.

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FAQs (Frequently Asked Questions On Best WhatsApp Drip Marketing Software for E-commerce)

1. What features should a WhatsApp drip-marketing tool for e-commerce have?

A good tool needs: drip (scheduled) campaigns, automation/workflows, broadcast messaging, contact segmentation, cart-abandonment recovery, integration with e-commerce platforms (Shopify, WooCommerce etc.), team inbox and analytics. Many of the tools in reviews (e.g. Zoko, WATI, Pragma, Interakt) highlight these features.

2. Which WhatsApp drip-tool works well for small/intermediate Indian D2C brands?

Some tools suited for small or growing D2C brands are:

• Pragma WhatsApp Business Suite — built for Indian D2C brands, supports drip sequences, COD confirmations, abandoned cart nudges, and integrates with Pragma’s RTO and Checkout systems.
• Bulkwise Automations — good entry-level, supports WhatsApp sequences and chatbots.
• BuzzX — free-tier plus options for modest contact lists and chatbot flows.
• Interakt (by Haptik/Jio) — has features tuned for e-commerce, catalogue sharing, abandoned cart recovery.

3. What are some of the top tools for more advanced drip marketing / automation?

Tools with richer features include:

• Pragma WhatsApp Business Suite — advanced automation with order-linked messaging, personalised drip campaigns, and integration across CRM, Checkout, and Returns.
• WATI — API-based, good for medium to large teams.
• Zoko — combines marketing, support, sales tools in one inbox; good automation.
• AiSensy — detailed analytics, drag-and-drop bot builder, useful dashboards.

4. How does pricing typically work for WhatsApp drip tools in India?

Pricing tends to be based on a few levers:

• Number of contacts or subscribers.
• Number of messages (or conversations) per month.
• Number of WhatsApp accounts/users/agents.
• Additional features like advanced CRM, webhooks, integrations.

For example, Bulkwise has plans from ₹999/month upwards, depending on capacity. Interakt has a plan at ~ ₹3,499/month for its advanced/“both-channel” features.

5. Are there tools with “no markup on WhatsApp-message cost” options?

Yes. Some tools offer pricing where you pay message costs at Meta’s base rate (or near it) instead of with large markups. For example, some promote using WhatsApp API with minimal markup.

6. How important is official WhatsApp API compliance?

Very important for deliverability, avoiding blocks/suspensions, reliability. Tools that use the official API allow scheduled templates, follow WhatsApp policy, support official template messages (for use when the user has not recently interacted). Many of the named tools (WATI, Pragma, Interakt, Zoko) are API-based.

7. What are some pitfalls or drawbacks brands should watch out for?

• Hidden message costs or high charges for conversation/message volumes beyond the plan.
• Weak integration with your store/OMS/lack of cart recovery automation.
• Poor customer support or delays in setting up flows.
• Non-official API tools may risk being blocked or non compliant.
• Templates approval delays from WhatsApp / Meta for broadcast templates.

8. Which tool offers the best trial or entry plan to test drip campaigns?

Several offer free trials/plans:

• BuzzX has a free tier for small contact imports and basic automation.
• Pragma offers business based proposals - example: Startups get a dedicated rate till they expand/grow (An initiative to support Indian Brands)
• Engati offers a 7-day free trial.
• Interakt allows trying its automation features before scaling up.