Gone are the times when emails and phone calls stood as the only acceptable modes of business communication. Instant messaging, particularly through WhatsApp, has now become the norm for engaging with customers. 

WhatsApp has risen as a widely embraced platform, not only for communication but also as an effective marketing channel. 

This is where WhatsApp marketing tools and automation come into play, facilitating businesses in reaching and engaging their audience effectively.‍

So today, let us present to you the TOP 10 WhatsApp Automation Tools for D2C India, to Maximise Marketing Potential & Customer Support!

Top 10 WhatsApp Marketing Tools To Boost Your Business

What is WhatsApp automation?

WhatsApp automation tool refers to the use of software or tools to automate various tasks and processes within the WhatsApp messaging platform. These tasks may include sending messages, responding to inquiries, managing contacts, and performing other actions without manual intervention.

How does WhatsApp automation work?

WhatsApp automation tool works by leveraging APIs (Application Programming Interfaces) provided by WhatsApp or through third-party platforms that offer automation features. These APIs allow developers to create applications and tools that can interact with WhatsApp's messaging service programmatically.

Why should you use WhatsApp automation?

There are several reasons why businesses and individuals may choose to use WhatsApp automation:

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Efficiency: Automation helps streamline repetitive tasks, such as sending out messages or responding to common queries, saving time and resources.

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Consistency: Automation ensures that messages and responses are consistent and timely, improving the overall customer experience.

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Scalability: Automation allows businesses to handle a large volume of inquiries and communications without the need for additional manpower.

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Personalisation: With automation, businesses can personalize messages and responses based on user data and preferences, leading to more engaging interactions.

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Analytics and Insights: Many automation tools offer analytics and reporting features, allowing businesses to track the effectiveness of their messaging campaigns and make data-driven decisions.

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Overall, WhatsApp automation tools can help businesses enhance their customer communication efforts, increase efficiency, and provide a better experience for their users.

With that being the basics, let’s now move on to the best WhatsApp automation tools.

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Best WhatsApp automation tools that you can use

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1. Pragma’s WhatsApp Business Suite

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Pragma dubs the WhatsApp Service as the WhatsApp Business Suite for several compelling reasons, primarily because it incorporates an extensive array of features beyond typical services.

This includes our advanced RTO algorithm, comprehensive Return Management data, valuable 1Checkout data, versatile Omnichannel data, and essential Logistics data, all sourced from a vast network of 450+ D2C Brands across India.

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Top pragmatic features behind or WhatsApp Business Suite:

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1. CRM Integration

‍Pragma boasts its Omnichannel CRM system, allowing businesses to centralise customer data and manage WhatsApp interactions seamlessly within their existing workflows.

‍2. Smart Automation‍

• Automated Address Verification & Updates: Harness the potential of our AI-driven engine, triggering automated address verification and update messages to your buyers via WhatsApp.
• Automation through Chatbots: Pragma integrates AI-enabled Chatbots that can be tailored to your brand's specific needs. These bots handle frequently asked questions, provide instant responses, and streamline customer interactions.
• Automated Order Confirmation: Streamline your order confirmation process with WhatsApp-driven buyer communication, even capturing order cancellations before shipping to minimise RTO losses.
• Automated Purchase Recommendations: Leverage historical consumer data to enhance sales by cross-selling and upselling products.

‍3. Smooth COD to Prepaid Conversion

‍Convert cash-on-delivery orders to prepaid by enticing your buyers with customised offers via WhatsApp. This shift reduces the risk of non-delivery and RTO issues, improving your business's cash flow.

4. Abandoned Cart Recovery via WhatsApp Flows

‍Send automated WhatsApp messages to remind customers about incomplete purchases, potentially boosting the conversion rate by up to 5%.

‍5. Exclude High-RTO Audience from Facebook Campaigns

‍Optimise your ad campaigns using delivery status events via Facebook conversion API. Improve your conversion rate by excluding high-RTO custom audiences, thereby maximising revenue by minimising RTO, all backed by data from 450+ D2C brands in India.

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6. Branded WhatsApp Tracking Notifications

‍Keep your buyers informed with automated order tracking updates sent through your verified WhatsApp business account.

‍7. Unified Inbox

‍Pragma's WhatsApp Suite can be integrated with a unified inbox, displaying all customer messages from various channels. This setup simplifies support agent responses, ensuring a consistent customer experience.

‍8. Seamless Human Handover

‍Ensure smooth transitions from automated interactions to live human support with Pragma's support for seamless human handover. This personalised touch becomes valuable when dealing with complex or sensitive queries.

‍9. Data Intelligence - Analytics and Insights

‍Our platform offers analytics and reporting features for tracking and analysing chatbot and campaign performance.

• Brands can gain insights into user interactions, response accuracy, and user satisfaction, enabling them to fine-tune their conversational automation strategies.
• Lead Capture and Management tools help businesses capture and organise leads, while also providing segmentation and targeting capabilities. 
• Additionally, detailed insights are available to analyse the return on investment generated from marketing automation.

‍10. Availability Outside WhatsApp

‍In cases where a buyer is unavailable on WhatsApp, Pragma offers an IVR (Interactive Voice Response) initiation process. Following IVR, you can choose to engage your customers through manual calls facilitated by our dedicated outbound calling team. Please note that this functionality requires manual activation on your part via the platform.

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2. Wati

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WATI transcends the role of a conventional business tool; it serves as an indispensable asset for elevating your business operations through WhatsApp.

Operating around the clock, it enhances customer interactions and drives sales using the WhatsApp Business API platform. Here's how WATI simplifies and supercharges marketing, sales, and service/support processes:

Overcoming Engagement Barriers: WATI effectively tackles engagement challenges by leveraging WhatsApp, surpassing response rates compared to email, SMS, in-app messaging, and campaigns.

‍Efficient Expansion: Scale your operations efficiently by accommodating multiple users on a single number, delivering a superior return on investment compared to alternative WhatsApp Business Service Providers (BSPs).

Streamlined Customer Conversations: WATI empowers you to initiate and manage conversations with thousands of customers and prospects effortlessly, harnessing automation, chatbots, and custom workflows.

‍Channel Integration: Combine multiple channels into one cohesive strategy. Cultivate leads from Facebook and Instagram, redirecting them to WhatsApp, thereby maximising your return on investment manifold.

High-Response Campaigns: Deploy your campaigns effectively and engage with audiences through high-response WhatsApp messages.

‍Organised Contact Management: Efficiently manage your contacts by tagging, categorising, and targeting them within customised communication groups.

‍Nurturing Customer Relationships: Foster enduring relationships that yield future sales by consistently engaging with your audience on WhatsApp.

No-Code Chatbot Development: Create chatbots without the need for coding, ensuring immediate responses to common queries.

‍Automated Mass Communication: Streamline mass communication and customise responses using automated tools, directly converting a higher volume of customer interactions on WhatsApp.

Team Collaboration: Collaboratively use the WATI inbox across your team to provide exceptional WhatsApp support.

‍Effortless Integration: Seamlessly integrate customer context with pre-built integrations in just a few clicks.

‍Post-Sales Support: Facilitate post-sales communication, such as order updates, and promptly address support requests via WhatsApp.

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3. LimeChat

LimeChat helps unlock explosive growth through WhatsApp Commerce, at least as per their tagline 😉

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Helping brands leverage the influence of chat to establish connections with a brands’ audience — Acquire, retain, and engage with them in the environment where they feel most at ease.

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WhatsApp Marketing Goes Beyond Abandoned Cart

Transition your highly effective email and SMS campaigns to WhatsApp, where you can expect a 95% chance of instant response from buyers.

1. Were you aware that you can manage the entire purchasing journey on WhatsApp?
2. Enhance customer retention with re-order and cross-sell campaigns while minimising Return to Origin (RTO) with Cash on Delivery (COD) and Non-Delivery Return (NDR) campaigns.

Facilitate Swift Checkouts through WhatsApp

Customers prefer a seamless order process within WhatsApp. Conduct your entire purchasing journey via chat to minimise drop-offs and double your sales.

1. Enable customers to peruse your complete product catalog, including different variants, and seamlessly finalise payments directly within WhatsApp.
2. Our integration with payment gateways, store payment pages, and UPI ensures comprehensive payment coverage for swift and efficient transactions.

Convert Leads from Website Visitors

Address the 10% of your website visitors facing confusion by capturing their phone numbers and nurturing them into loyal customers.

1. Address frequently asked questions (FAQs) regarding your products and brand. Share discounts and offers with highly interested shoppers.
2. Provide instant responses to customer inquiries, offer personalised product recommendations, and instil customer confidence in their purchasing decisions.

Automate Replies to Frequently Asked Questions

Our support bot is as personable as your most skilled customer support agent! Cultivate a dedicated fan base on WhatsApp with rapid support resolution.

1. Offer exceptionally precise answers to inquiries like "Where is my order?" thanks to our seamless integration with Shopify and logistics partners.
2. Simplify the procedures for returns, cancellations, resolving complaints, order adjustments, and refunds for your customers.

AI-Powered Insights from Every Conversation

Go beyond merely tracking read and response rates. Collect real-time data that offers valuable insights into your customers' true desires.

1. Identify customers with an inclination for monthly purchases, recognize those emphasising cost-efficiency, and gain insight into what fuels their affection for your brand.
2. Stay up-to-date on customer inquiries, including the causes behind returns or cancellations, to deliver exceptional support.

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4. DelightChat

DelightChat is a tool built to boost sales and seamlessly manage support.

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They basically do this with the help of…

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1. Omnichannel Customer Support

Effortlessly respond to customers across various channels through a single unified dashboard.

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2. WhatsApp Marketing

Utilise the Official WhatsApp API to send promotional broadcasts and expand your sales. 

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What features does it entail?

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All-in-One Solution for Customer Support and WhatsApp Marketing

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A specialised customer service and marketing tool designed exclusively for e-commerce brands utilising modern channels like WhatsApp and Instagram. When coupled with WhatsApp marketing capabilities, it becomes your comprehensive solution to fuel the growth of your direct-to-consumer (D2C) brand.

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Boasting robust features, budget-friendly pricing, and an incredibly user-friendly interface, DelightChat is your ultimate e-commerce companion. 

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Engage with Your Customers on Every Communication Channel

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Effortlessly save time and ensure peace of mind by never overlooking a customer inquiry, whether it's via WhatsApp, Email, Facebook and Instagram comments, Messenger, Instagram Direct Messages, or Live Chat.

Increase Revenue with WhatsApp Marketing

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Leverage the Official WhatsApp API to send broadcasts to your customer list. With its exceptional deliverability and read rates, brands have reported up to a 26x return on investment (ROI) on WhatsApp marketing spend and 7.1x higher conversions compared to Email.

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Craft upsell and cross-sell journeys, re-engage customers who haven't made purchases recently, and watch your revenues grow on autopilot.

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Effortlessly Automate WhatsApp Notifications at Scale

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Utilise the WhatsApp API to automate a range of crucial notifications, including abandoned cart recovery, order confirmation and tracking updates, cash-on-delivery order verification, and the collection of product reviews—all seamlessly managed via WhatsApp.

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Enhance Team Collaboration within Tickets

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Effortlessly collaborate with your team while managing tickets. Identify who is responding, share private notes with your colleagues, tag conversations, assign tickets to the appropriate team member, set reminders, and perform various tasks without the need to switch browser tabs.

Effortlessly Access and Edit Shopify Order Data During Replies

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With DelightChat's comprehensive Shopify integration, you can seamlessly view and modify order information, ensuring accuracy and eliminating manual errors. Additionally, having immediate access to customer data enables you to respond to inquiries with enhanced context and precision.

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Save Countless Hours with Automated Replies

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Streamline your customer support processes and save significant time by implementing automation. Allow customers to access their "order status" through our self-service widget. Create automation rules that monitor incoming messages for keywords such as "refund," and trigger automatic responses with links to your refund policy.

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Empower Your Customers with Self-Service

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Your customers are eager to find quick answers. DelightChat's intuitive self-serve widget allows them to effortlessly check their order status or access help articles with a single click. This versatile widget also includes a contact form and Live Chat, ensuring that customers have the support they need at their fingertips.

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5. Interakt

Interakt enables brands to Convert Conversations into Conversions with WhatsApp Marketing, Commerce, and CRM.

And help you experience the unique capabilities of a full-stack platform, which provides a seamless customer journey and facilitates the growth of your business on WhatsApp.

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Marketing

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Unleash Possibilities: Interakt's Wide-Ranging Abilities for Achieving Success

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Generate valuable, high-intent leads for your business with Interakt:

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1. Engage Customers Across Their Buying Journey: Utilise Interakt's potent notification engine to interact with customers at every stage of their buyer's journey.
2. Streamline Order Updates: Keep your customers well-informed about their orders with automated shipping and delivery updates.
3. Analyse Campaign Effectiveness: Gain insights into campaign performance and discern what strategies proved successful and what didn't.

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Sales

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Boost Sales and Conversion Rates on WhatsApp with Interakt

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Turn your conversations into successful conversions with Interakt:

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1. Guide nurtured leads through the sales funnel to achieve higher conversion rates using WhatsApp.
2. Tailor upsell and cross-sell offers according to previous interactions, ensuring a personalised customer experience.
3. Facilitate seamless payments on WhatsApp through frictionless payment integrations.

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Support

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Deliver Scalable 24x7 Support on WhatsApp with Interakt

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Elevate your customer support to round-the-clock availability with Interakt:

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1. Establish Brand Credibility: Utilise a single number for all business communications across your teams, bolstering your brand's credibility and consistency.
2. Elevate Customer Experience: Craft customised auto-replies for high-volume conversations to enhance the customer experience and ensure prompt responses.
3. Track Agent Performance: Keep a close eye on agent response and resolution times, staying in control of your support operations and ensuring efficient customer service.

Interakt’s WhatsApp Business API Features

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1. Automated Workflows: Craft event-triggered workflows on WhatsApp to effortlessly guide your customers through various processes, such as appointment bookings and new registrations.
2. Ads that Click to WhatsApp: Connect with your target audience where they are most active, on platforms like Facebook and Instagram, by utilising click-to-WhatsApp ads.
3. Shared Team Inbox: Foster real-time collaboration among your teams using Interakt's Shared Team Inbox, allowing multiple users to manage inquiries through a single number.
4. Bulk Campaigns & Broadcasts: Launch one-time or recurring campaigns, and deliver personalised, automated alerts to your customers at scale.
5. Campaign Analytics: Gain valuable insights into campaign performance to determine what strategies worked and what didn't.
6. WhatsApp Commerce: Establish your storefront on WhatsApp to provide a seamless end-to-end shopping experience for your customers.

But unlike Pragma, Interakt is solely focused on communication alone, and hence lacks the benefit of data from other sides such as -  Return Management data, RTO data, Checkout data, Logistics data etc.

6. Yellow.ai 

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Yellow.ai is an AI-powered conversational automation to elevate Customer Experiences with human-like interactions

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The Dynamic Automation Platform (DAP)

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DAP is constructed upon a robust multi-LLM architecture, constantly learning from billions of conversations to optimise scalability, speed, and precision. Driven by generative AI, DAP excels in automating conversations across various channels, all while effectively reducing operational costs.

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Recreating a Human-Like Experience

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Our platform harnesses cutting-edge developments in Natural Language Processing (NLP) and generative AI to provide empathetic, context-aware conversations that surpass customer expectations across a multitude of channels.

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Secured and Intelligent Conversational AI

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Our conversational AI is fortified with advanced Machine Learning (ML) and Natural Language Processing (NLP) technologies, perpetually learning to enhance comprehension and deliver personalised responses, all while prioritising security.

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Instant Bot Deployment with Zero Setup

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Effortlessly generate and launch bots by uploading documents, connecting to your preferred channels, and simulating customer interactions using dynamic conversation designers. Experience a genuine zero-setup process for swift deployment.

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Dynamic Chat Powered by Generative AI

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Immerse yourself in goal-driven conversations with our dynamic chat system, which intelligently constructs real-time dialogue flows based on user inputs. This feature is designed to facilitate efficient lead generation and seamless CRM integration, providing a personalised and responsive chat experience.

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Robust Enterprise-Grade Security

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Our platform is fortified with top-tier security measures, bolstered by ISO, HIPAA, SOC2, and GDPR certifications. We uphold strict adherence to industry-leading security and compliance standards, ensuring the protection of sensitive data and the peace of mind of our users.

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Elevate Business Performance with Advanced Analytics

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Drive both customer and employee satisfaction to new heights through real-time bot insights. Harness the power of data-driven decision-making for improved business outcomes, enabling you to make informed choices that optimise performance.

AI-Powered Automation

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Achieve uninterrupted 24/7 customer support, streamline employee interactions through automation, and optimise marketing strategies with personalised campaigns. All of this translates into significant time and cost savings for your business.

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7. Bik 

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BIK helps businesses at every stage of customer journey from post-purchase to post-delivery. But majorly we can state - To Acquire, Engage, and Convert.

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Basically, they are a comprehensive marketing platform that consistently delivers exceptional ROI for your business.

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What BIK brings to the table:

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Campaign Acquisitions

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1. Their platform facilitates the capture of customers even before the customers land on their website, leading to a 60% increase in visitors.
2. They direct these visitors to highly targeted and personalised product pages, resulting in a 20% boost in the purchase rate.
3. Their services also encompass support for Facebook, Instagram, and WhatsApp ad campaigns.

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Enhanced Buying Experience

Providing an exceptional experience with human-like bot responses that facilitate conversions through meaningful conversations.

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Personalisation

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1. Tailored Customer Experience - Craft a personalised and distinct experience for each customer, one that's relevant and unique to their individual interactions.
2. Deliver personalised and gamified nudges to their customers.
3. Deploy these across various channels, including their website, email, SMS, Instagram, and many more.

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Recovering Abandoned Carts for Sales

Prompt customers to complete their cart purchases and convert them by offering discount codes and other enticing offers.

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Automate Interactions

1. Utilise user-friendly flow builders for swift automation of conversations.
2. Facilitate two-way communication effortlessly across Instagram, WhatsApp, Messenger, Gmail, and Web push, all with a single click.
3. Access product catalog sharing and customer-level sentiment analysis for enhanced engagement.

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Elevated Engagement Quality

Promote conversations through lead generation tools, resulting in a heightened level of engagement and improved conversion rates.

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Intelligent Campaign Design

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1. Intelligent Segmentation - Generate intelligent segments according to events and activities. Enables precise targeting based on chat interactions, allowing for customer segmentation aimed at increasing conversions.
2. Harness these segments for retargeting and broadcasting via WhatsApp, SMS, and Email.

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Enhance Brand Credibility with Green Tick Verification

Boost your brand's credibility by obtaining the coveted green tick through a direct business service provider.

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8. Freshchat

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Freshchat is a customer messaging software platform to help businesses deliver more intelligent conversations to engage customers across all channels.

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Streamline Conversational Engagement with Unified Context

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Simplify large-scale conversations for Support, Marketing, Sales, and automated bots by ensuring contextual cohesion, enabling efficient interactions with customers.

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Engage Customers through Their Preferred Channels

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Offer a fluid and cohesive experience to your customers, irrespective of their chosen communication channel. Whether it's self-service or agent-assisted, our platform supports messaging, live chat, email, voice, and more to cater to your needs.

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Expand Support with AI-Powered Bots Across Any Channel

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Customers demand swift and hassle-free self-service options on their preferred channels. Seamlessly generate and implement AI-driven bot interactions across your website, native app, and messaging platforms to meet these expectations.

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Enable Agents to Deliver Scalable Personalization

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Provide your agents with the necessary context to offer personalised experiences. Streamline access to details such as past purchases, ongoing issues, and conversations from various channels, making it effortless for them to deliver tailored service.

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Proactive Customer Journeys

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Assist customers preemptively, addressing their needs before they even realise them. Initiate proactive engagement with customers through web or messaging channels to anticipate and resolve potential issues, ultimately transforming every interaction with your company into a potential revenue-generating opportunity.

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Administration and Analytics

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Empower yourself with the information needed to facilitate the growth of your business. Gain valuable insights into customer behaviour and team performance. Assess team productivity and bot efficiency, and pinpoint areas that require improvement to accelerate your scaling process.

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Comprehensive Customer Service Suite

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Unlock the full potential of customer service with our all-in-one solution. While excellent conversations remain at its core, it goes further to enhance productivity by enabling seamless collaboration, ticket management, and efficient resolution of complex issues.

9. Trengo

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Trengo is a collaborative customer communication platform that helps businesses nurture robust customer relationships across channels.

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To elaborate, Trengo facilitates meaningful conversations on the most suitable channels at the right moments - enabling brands to simplify customer communication by consolidating all preferred customer channels into a single, user-friendly solution.

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Let’s see what Trengo has to offer:

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No Technical Expertise Required

The setup process is swift and straightforward, eliminating the need for engineering resources.

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All-Inclusive Convenience

One comprehensive solution for all channels, eliminating the need for constant tab-switching.

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Brand’s Growth, Trengo’s Expansion

Scale support, marketing, and sales operations seamlessly as you expand, all while maintaining a superior customer experience.

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Collaboration for Swift Responses

Enhance customer satisfaction by providing lightning-fast support. Collaborate with your team to craft more efficient responses in less time.

Effortlessly handle high season queries and manage an influx of customer inquiries during peak seasons by simply @tagging colleagues and utilising collaborative features.

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Automate and Liberate

Empower your team by automating repetitive tasks, reducing support costs, and increasing efficiency. Automatically direct messages to the appropriate agent and create no-code chatbots that can address frequently asked questions.

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Reduce Response Time with Automated Conversation Routing and a No-Code Chatbot.

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Comprehensive Reporting

Maintain constant awareness of customer satisfaction levels. Demonstrate to all stakeholders the role played by the sales, marketing, and customer support teams in driving revenue, fostering repeat business, and ensuring customer happiness.

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Spot Trends on the Dashboard, Adapt Quickly, and Reduce Response Time.

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Craft a Platform Tailored to Your Needs

Integrate your communication channels with your webshop and data CRMs such as Shopify, Lightspeed, and others to create a customised platform that suits your requirements perfectly.

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10. Userlike

Userlike enables brands to forge stronger connections with their customers, generate leads, enhance satisfaction, and optimise service efficiency. They cater to all digital touchpoints, with the help of Chat and AI to improve customer experience.

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1. Website Chat: Engage with customers directly on your website.
2. WhatsApp & More: Connect through popular messaging platforms.
3. AI Automation: Harness the power of automation for improved efficiency.
4. Data Privacy & GDPR: Ensure data security and compliance with GDPR regulations.

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Website Chat

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Userlike's Website Messenger provides a seamless lead generation solution on websites. It enables businesses to engage with customers effectively while they are on the site, offering features such as video calls, live translations, and more to enhance the communication experience.

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All-in-One Messaging

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Userlike offers an all-inclusive messaging solution that ensures you're always just a message away from your customers. Whether it's providing one-on-one support or running targeted marketing campaigns on WhatsApp, Userlike makes messaging a seamless and effective communication channel for your business.

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The Message Center

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Userlike's Message Center consolidates all interactions into one central hub. Regardless of the channels your customers use, you can respond to all messages from this centralised location, ensuring professional support and sales. This feature empowers your team to provide top-tier customer communication and elevate your customer interactions.

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Seamless Team Support

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Userlike ensures seamless team support with smart distribution and collaboration features. Whether it's automatic or manual routing, the platform always directs chats to the most qualified team member.

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Groups & Skills

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Eliminate waiting queues and complex menu choices. Allow customers to select their preferred department for conversation or automatically connect them with an expert possessing the required skills for a more efficient and effective support experience.

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Individual and Shared Inbox

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Userlike provides both individual and shared inboxes for your agents. Each agent has their dedicated inbox to concentrate fully on their ongoing conversations. Additionally, they have the autonomy to choose and respond to requests in the team inbox independently, ensuring efficient and flexible communication management.

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Enhance Service Experience with Artificial Intelligence

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Userlike offers an AI-powered knowledge base, consolidating all relevant information in one place. This accelerates support workflows and streamlines customer interactions. Our user-friendly, no-code solution simplifies AI automation, allowing you to seamlessly connect your CRM, database, or other external systems to automate entire processes.

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Meeting Customers on LIVE

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Userlike enables businesses to connect with their customers on a personal level through video calls. In a world where video calls are a popular and flexible mode of communication, you can leverage this approach for support and sales. Adding this additional dimension to your communication allows you to meet your visitors exactly where they prefer.

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To Wrap it Up

After evaluating the list of the top 10 WhatsApp automation tools ideal for D2C brands in India, it's essential to choose the one that aligns best with your specific brand needs. Here are some key considerations to help you make an informed decision:

Which one is ideal for your brand in specific?

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1. Which one falls under your budget?
2. Which one has the data you’re looking for?
3. Which one provides more than the basic services you’re looking for?
4. Which one is trusted by brands far and wide?
5. Which one was made with D2C brands in mind?
6. Which one can be customised to the MAAAAAX?

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Once you've narrowed down your options based on these criteria, you can then proceed to set up a demo with the selected tool to get a firsthand experience of its capabilities and suitability for your brand. This approach will help you make an informed decision and choose the WhatsApp automation tool that best serves your D2C brand in India.

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We can’t get even more into detail about the others… but you can set up a demo with us now!

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