Top 10 BIK Alternatives & Competitors 2024

WhatsApp Services similar to Bik

The D2C Ecommerce landscape in India has undergone a profound transformation in recent years, driven by the launch of WhatsApp Business in 2018. 

Additionally, the collaborative environment between D2C brands and WhatsApp has fostered the growth of a vibrant ecosystem of more than 150 third-party service providers specialising in optimising Meta's WhatsApp Business platform. 

Which is why we are here to exemplify the alternatives to what’s considered the best WhatsApp Service out there…i.e. The TOP 10 Alternatives for Bik - Showcasing the WhatsApp Services similar to Bik.

These alternatives are on par with BIK. They fall into similar software groups, offer comparable features, and have a similar amount of user feedback. Take a look at these options to see if there are any BIK rivals you might want to include in your software selection process.

[FYI, check here for our detailed listing of all leading WhatsApp Service providers in India]

Bik and WhatsApp

Bik and WhatsApp
Bik and WhatsApp

BIK plays a pivotal role across the entire customer journey, spanning from post-purchase to post-delivery. Its primary focus can be succinctly summarized as Acquire, Engage, and Convert.

In essence, BIK serves as a comprehensive marketing platform consistently delivering exceptional ROI for your business.

The Value BIK Brings:

Customer Acquisition Campaigns

Their platform streamlines the process of capturing customers even before they reach your website, resulting in a significant 60% increase in website visitors. These visitors are directed to highly targeted and personalised product pages, leading to a notable 20% boost in the purchase rate. BIK's services also extend to supporting campaigns on Facebook, Instagram, and WhatsApp.

Enhanced Shopping Experience

BIK excels in providing an exceptional shopping experience with human-like bot responses that facilitate conversions through meaningful conversations.

Personalisation at every stage

Tailored Customer Experience - Craft a personalised and distinctive experience for each customer, one that's relevant and unique to their individual interactions. Deliver personalised and gamified nudges to your customers across various channels, including your website, email, SMS, Instagram, and more.

Cart Recovery for Sales

Prompt customers to complete their cart purchases and convert them by offering discount codes and other enticing offers.

Automated Interactions

Leverage user-friendly flow builders for swift automation of conversations. Effortlessly facilitate two-way communication across Instagram, WhatsApp, Messenger, Gmail, and Web push, all with a single click. Access product catalogue sharing and customer-level sentiment analysis for enhanced engagement.

Elevated Engagement Quality

Promote conversations through lead generation tools, resulting in a heightened level of engagement and improved conversion rates.

Intelligent Campaign Design

Intelligent Segmentation - Generate intelligent segments according to events and activities. Enables precise targeting based on chat interactions, allowing for customer segmentation aimed at increasing conversions. Harness these segments for retargeting and broadcasting via WhatsApp, SMS, and Email.

Enhance Brand Credibility with Green Tick Verification

Boost your brand's credibility by obtaining the coveted green tick through a direct business service provider.

Top Bik Alternatives for D2C India

bit alternatives
Top Bik Alternatives for D2C India

1. Pragma’s WhatsApp Business Suite

Pragma’s WhatsApp Business Suite
Pragma’s WhatsApp Business Suite

Pragma's WhatsApp Service, aptly named the WhatsApp Business Suite, distinguishes itself by offering a wealth of additional features sourced from various services. These encompass the RTO algorithm, Return Management data, 1Checkout data, Omnichannel data, Logistics data, and more, all gathered from a vast network of over 450 D2C brands operating in India, ensuring your business access to an extensive array of resources.

Key Pragmatic Features of the WhatsApp Business Suite:

1. CRM Integration

Our Omnichannel CRM system allows businesses to centralise customer data and efficiently manage WhatsApp interactions within their existing workflows, streamlining customer communication.

2. Smart Automation

a) Automated Address Verification & Updates

Harness the power of an AI-driven engine that automatically verifies and updates addresses via WhatsApp messages, enhancing communication accuracy.

b) Automation via Chatbots

Pragma offers customizable AI-powered Chatbots designed for specific actions. These chatbots are tailored to meet your brand's unique requirements, handling frequently asked questions, delivering instant responses, and enhancing customer interactions.

c) Automated Order Confirmation

Achieve quicker and smoother order confirmations through WhatsApp-driven buyer communication, reducing the chances of order cancellations and RTO losses.

d) Automated Purchase Recommendations

Utilise historical consumer data to increase sales through cross-selling and upselling.

3. Smooth COD to Prepaid Conversion

Enhance your business's cash flow by converting cash-on-delivery orders to prepaid, reducing the risk of non-delivery and RTO issues.

4. Abandoned Cart Recovery via WhatsApp Flows

Remind customers about abandoned purchases and increase conversion rates by up to 5% using automated WhatsApp messages.

5. Exclude High-RTO Audience from Facebook Campaigns

Optimise your ad campaigns by leveraging data from the Facebook conversion API, improving conversion rates by excluding the readily available high-RTO custom audience.

Maximise Revenue by Minimising RTO - Leveraging data from over 450 D2C brands in India.

6. Branded WhatsApp Tracking Notifications

Keep your customers informed with automated order tracking updates delivered via your verified WhatsApp business account.

7. Unified Inbox

Complement Pragma's WhatsApp Suite with a unified inbox, consolidating customer messages from various channels, simplifying support and maintaining a consistent customer experience.

8. Seamless Human Handover

When chatbots are unable to handle complex or sensitive queries, we facilitate a smooth transition to human support, ensuring a personalised touch when required.

9. Data Intelligence - Analytics and Insights

Our platform offers robust analytics and reporting features for tracking chatbot and campaign performance.

  1. Gain insights into user interactions, response accuracy, and user satisfaction to optimise your conversational automation strategy.
  2. Capture and manage leads effectively using integration options such as forms, pop-ups, and lead management features for further nurturing.
  3. Segment and target your customers strategically.
  4. Analyse the ROI generated from marketing automation through detailed insights.

10. What if the buyer is not available on WhatsApp, you ask?

If a customer is not accessible via WhatsApp, an IVR system can be initiated. After the IVR, you have the option to initiate manual calling through our dedicated outbound calling team. Please note that this functionality can be manually activated through the platform, providing flexibility in customer interactions.

2. Tellephant


Tellephant: Redefining End-to-End Shopping Experiences on WhatsApp

Now, let's address the Elephant in the room:


Effortlessly display your product catalogs and empower customers to place orders directly through WhatsApp.

Simplify communication by automating transactional notifications.

Boost your sales with the potential of automated purchase recommendations and timely reminders for abandoned carts.


Enhance customer engagement by segmenting and precisely targeting your audience.

Drive sales growth by efficiently automating your marketing messages.

Utilise comprehensive insights and analytics to gain a deep understanding of the return on investment (ROI) derived from marketing automation.


Initiate conversations with chatbots to engage potential customers and drive sales.

Offer scalable customer support through WhatsApp, ensuring effective assistance for your clients.

Monitor and optimise your team's response and resolution times, enhancing the overall customer experience.

3. Zoko


“Everything you need for ecommerce on WhatsApp” - that’s basically their tagline. But you can obviously take the call on that by considering what’s needed for your brand.

Key Features of Zoko's WhatsApp for Business:

WhatsApp Catalog Integration

  • Facilitate in-app purchases on WhatsApp, enhancing the shopping experience.Zoko's innovative WhatsApp catalog seamlessly syncs with your website's product listings, allowing customers to buy without leaving the app. This eliminates the need for customers to exit WhatsApp while making payments, thereby improving their shopping experience.

WhatsApp Broadcast Messaging

  • Improve message visibility and engagement by switching to WhatsApp broadcasts.
  • Leverage WhatsApp's impressive 500% higher open rates compared to emails. Engage with your most dedicated audience who reach out on WhatsApp, and use Zoko to have personalised and scalable conversations with them, effectively nurturing and converting prospects 24/7 in real-time.

Workflow Automation

  • Streamline repetitive tasks for enhanced efficiency.
  • Zoko's automation tools are designed to stand out, allowing you to automate tasks such as order confirmations for Cash on Delivery (COD) or creating complex multi-step workflows that seamlessly integrate with platforms like Shopify and apps like This automation frees up your time to focus on revenue-generating activities.

WhatsApp-Based Customer Support

  • Meet customer expectations by providing efficient and convenient support on WhatsApp.
  • In today's fast-paced world, customers prefer instant and automated support on WhatsApp over traditional ticketing systems. Notably, 93 out of the top 100 Shopify brands in "WhatsApp first" markets like India and Brazil already offer WhatsApp-based support. Embrace this trend to effectively meet customer expectations.

4. BusinessOnBot


BusinessOnBot, a preferred choice for over 500 D2C brands, has earned its place as one of the top 10 WhatsApp service providers, celebrated for its distinct approach to acquiring new users.

Notable Features of BusinessOnBot:

  1. Seamless Integration: Comprehensive support and solutions are offered across the board, ensuring your requirements are met.
  2. Omni-channel Support: Seamlessly connect, engage, and convert your audience! Leverage robust omni-channel tools to unlock your full potential for success and establish enduring connections across various platforms.
  3. Ad Integration: Effortlessly integrate your ads with your WhatsApp shop for a smooth shopping experience. Increase conversion rates and maximise ROI through precise targeting.
  4. Quick Checkout: Customers can now finalise their purchases within WhatsApp without leaving the platform.
  5. Enhance campaign efficiency and boost conversions with Advanced User Segmentation tools, making your marketing efforts more precise and effective.
  6. Leverage Smart Automation to tailor your marketing campaigns effortlessly to cater to your customers' unique preferences and needs.
  7. Catalog Search: With just a single click within your WhatsApp chat, showcase your entire catalog, making it easier for customers to browse and shop.

5. Transforming Customer Experiences with AI-Enhanced Conversational Automation

Meet the Dynamic Automation Platform (DAP)

DAP is built on a robust multi-LLM architecture, continuously learning from billions of conversations to enhance scalability, speed, and accuracy. Driven by generative AI, DAP excels at automating conversations across various channels while significantly reducing operational costs.

Recreating a Human-Like Experience

Our platform leverages the latest developments in Natural Language Processing (NLP) and generative AI to deliver empathetic, context-aware conversations that exceed customer expectations across a wide range of channels.

Advanced and Secure Conversational AI

Our conversational AI is fortified with advanced Machine Learning (ML) and Natural Language Processing (NLP) technologies, continually learning to improve comprehension and provide personalised responses, all while prioritising security.

Instant Bot Deployment, No Setup Needed

Effortlessly create and launch bots by uploading documents, connecting to your preferred channels, and simulating customer interactions using dynamic conversation designers. Experience a genuine zero-setup process for rapid deployment.

Dynamic Chat Powered by Generative AI

Engage in goal-driven conversations with our dynamic chat system, which intelligently constructs real-time dialogue flows based on user inputs. This feature is designed to facilitate efficient lead generation and seamless CRM integration, delivering a personalised and responsive chat experience.

Enterprise-Grade Security

Our platform is fortified with top-tier security measures, bolstered by ISO, HIPAA, SOC2, and GDPR certifications. We strictly adhere to industry-leading security and compliance standards, ensuring the protection of sensitive data and providing peace of mind to our users.

Elevate Business Performance with Advanced Analytics

Take both customer and employee satisfaction to new heights with real-time bot insights. Leverage data-driven decision-making for improved business outcomes, empowering you to make informed choices that optimise performance.

AI-Powered Automation

Achieve uninterrupted 24/7 customer support, streamline employee interactions through automation, and optimise marketing strategies with personalised campaigns. All of this translates into significant time and cost savings for your business.

6. WebEngage

WebEngage is a comprehensive customer engagement platform used by over 800 global brands. It helps businesses build strong, personalised relationships with their customers across all digital channels.

WebEngage's suite of tools provides everything businesses need to:

  1. Unify Customer Data: Break down data silos and gain real-time customer insights. This allows for hyper-targeted campaigns based on specific customer traits and behaviors.
  2. Craft Multi-Channel Journeys: Design and automate personalised customer journeys across email, SMS, push notifications, and more using WebEngage's intuitive drag-and-drop builder.
  3. Automate Targeted Campaigns: Trigger personalisd campaigns based on customer actions and business events, ensuring timely and relevant communication for better engagement and conversions.
  4. Predict Customer Behavior: Leverage AI-powered predictive models to identify high-value customers, predict churn, and optimise ROI. This helps businesses prioritise interventions and campaigns for maximum impact.
  5. Deliver 1:1 Personalization: Tailor communications to individual customers with WebEngage's personalisation engine, which considers user intent, preferences, and other relevant data. This fosters a more engaging omni-channel experience.

7. FreshChat

Freshworks stands out for its commitment to creating easy-to-use and affordable software-as-a-service (SaaS) solutions. Their focus is on speed of implementation and a positive end-user experience. Freshworks breaks away from clunky traditional software by developing technology that empowers everyone from IT and customer service to sales, marketing, and HR to be successful and provide exceptional customer service.  

1. Conversation Engagement Made Easy

Developed by Freshworks, Freshchat is a platform designed to streamline customer interactions across various channels. This includes web chat, email, phone support, and popular social media platforms like WhatsApp, Instagram, and iMessage.

2. AI-powered Self-Service at Your Fingertips

Freshchat empowers businesses to build custom chatbots using their user-friendly no-code builder. These AI assistants provide personalised self-service experiences for your customers at scale.

3. Proactive Support with a Human Touch

Freshchat's journey builder and pre-made playbooks allow businesses to anticipate customer needs and offer proactive support. Additionally, Freshchat provides agents with a consolidated view of customer conversation history and relevant information, enabling them to be more productive and personalise interactions.

8. Klaviyo

Klaviyo goes beyond just email and SMS. It's a unified customer platform that empowers your online brand to own your customer data and interactions directly. This means you have complete control over how you connect and build relationships with your audience.

Intelligent Marketing

Klaviyo is a leading marketing automation and customer data platform designed to boost revenue for online businesses. It focuses on empowering you to leverage the marketing channels you already own, like email, SMS, in-app notifications, and your website.

Targeted Communication Made Easy

Klaviyo simplifies the process of storing, analysing, and using customer data to create highly targeted communications for both leads and existing customers. Their intelligent automation platform is fueled by all your customer information, allowing you to build smarter digital relationships.

Centralised Data for Powerful Personalization

Klaviyo is built on a flexible, real-time database that centralises all your customer data from various sources in rich detail. This makes it easy to design, deliver, and optimise highly personalised experiences across various channels, including email, SMS, mobile apps, reviews, the web, and even paid ads.

9. CleverTap

CleverTap is an all-in-one engagement platform designed to help brands maximise customer lifetime value (CLTV). It achieves this by empowering businesses to craft personalised experiences that keep their most valuable customers coming back for more.

The platform offers a suite of features to:

  1. Orchestrate Individual Journeys: Design personalised experiences tailored to each customer throughout their lifecycle.
  2. Measure and Optimize in Real-Time: Gain insights into every touchpoint with comprehensive analytics, allowing for real-time optimisation of each interaction.
  3. AI-Powered Intelligence: Leverage CleverTap's unique AI capabilities to gain insightful, empathetic, and prescriptive recommendations, leading to smarter and faster decision-making.
  4. Unified Customer Experience: Consolidate all customer interactions from every touchpoint within a single platform, ushering in a new era of streamlined customer engagement.

10. MoEngage

MoEngage is a customer engagement platform. It empowers marketers and product owners to understand, interact with, and ultimately retain customers by providing a suite of tools for:

  1. Omnichannel Communication: Reach customers on their preferred channels like email, SMS, push notifications, social media, messaging apps, and website banners.
  2. Customer Journey Tracking and Analytics: Gain insights into customer behavior, preferences, and interests across web and mobile platforms. MoEngage unifies this data into a single customer profile for a holistic view.
  3. Advanced Segmentation and Personalization: Craft targeted communications based on various factors like customer attributes, preferences, and journey stage. This helps you deliver relevant experiences that resonate with your audience.
  4. Predictive AI and Machine Learning: Leverage MoEngage's AI to anticipate customer behavior and identify the best times and channels for communication, maximizing ROI.

Streamlined Multichannel Transactional Alerts: MoEngage Inform simplifies sending time-sensitive messages across various channels using a single API.

To Wrap it Up

After a thorough evaluation of  “Alternatives to Bik”, suitable for D2C brands in India, the crucial query emerges:

  1. Which one fits comfortably within your budget?
  2. Which one offers the data you've been seeking?
  3. Which one goes beyond the basic services you require?
  4. Which one enjoys the trust of brands across the spectrum?
  5. Which one has been purposefully crafted with D2C brands in mind?
  6. To what extent can one be customised to your maximum satisfaction?

While we cannot delve into the finer details of the remaining options, you are welcome to arrange a demonstration with us at your earliest convenience!


1. What are some alternatives to BIK?

There are many BIK alternatives, including Intercom, WebEngage, Freshchat, Klaviyo, CleverTap, and MoEngage. These platforms offer similar features like chatbots, customer data management, and marketing automation.

2. What features should I look for in a BIK alternative?

Consider your needs! Look for features like ease of use, specific functionalities (e.g., AI-powered chatbots, omnichannel marketing), pricing plans, and integrations with your existing software.

2. What are the benefits of using a BIK alternative?

BIK alternatives might offer more advanced features, better pricing options, or a focus on specific industries. Explore them to find the best fit for your business goals.

4. Where can I learn more about these BIK alternatives?

Each company listed above has its own website with detailed information and demos. You can also find reviews and comparisons on software review platforms.

5. How do I choose the best BIK alternative?

Research your options, consider your budget and needs, and don't hesitate to try out free trials or demos before making a decision.

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