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Pragma Journey Management System (JMS) Revenue-Focused Customer Journeys, Continuously Optimised for Indian D2C

Your marketing automation layer. A system that doesn’t just run campaigns — it plans, executes, monitors, and improves customer journeys end-to-end, using learnings from 2000+ Indian D2C brands.

Cool brands like yours, definitely need these

Navigate through entire ticket history with a customer

Create orders while assisting your customers right from the CRM

Know your customers more than they know themself

Features

Revenue-First Journeys

Every journey tied to outcomes..

  • Cart recovery, COD-to-prepaid, win-back, replenishment, upsell
  • Journeys mapped to revenue moments — not arbitrary timelines
  • Triggered by real-time events: checkout, delivery, returns, refunds
  • Built and monitored by D2C growth specialists

Journeys evolve automatically as behaviour, seasonality, and performance shift.

Support ticket automation like never before


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Real-Time Event Triggers

No delays. No missed intent..

  • Trigger journeys from OMS, RMS, CRM, Checkout, Logistics
  • Behavioural + transactional signals combined
  • Micro-moment targeting: drop-offs, delays, failures, returns
  • No batch delays, no stale campaigns

Built for brands that want outcomes, not dashboards.

Support ticket automation like never before


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WhatsApp-First Automation

Built where Indian consumers respond/convert.

  • Native WhatsApp journeys with buttons, payments, deep links
  • COD confirmation, prepaid nudges, delivery updates
  • 99%+ open rates, highest ROI channel for Indian D2C

Support ticket automation like never before


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Lifecycle Intelligence

Every journey tied to outcomes..

  • Segment users by lifecycle stage automatically
  • Adjust messaging tone, offers, and frequency dynamically
  • Prevent fatigue with smart suppression logic

Support ticket automation like never before


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Experimentation & Optimisation

Growth without guesswork. Performance that compounds.

  • Built-in A/B testing for journeys, offers, timing
  • Measure lift at revenue, conversion, and retention level
  • Automatically promote winning variants

Support ticket automation like never before


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CTWA & Revenue Attribution

Know exactly what drives sales

  • Stitch Meta ads → WhatsApp → checkout → order
  • Multi-touch attribution across campaigns
  • Clear ROAS visibility — understand what truly drives conversion, not just clicks
  • Enables smarter budget and channel decisions

Support ticket automation like never before


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Operations-Aware Marketing

Growth that doesn’t break fulfilment or CX.

  • Automatically suppress promos for users in return/refund flows
  • Delay nudges during courier delays or SLA breaches
  • Aligns perfectly with Ops and CX

Support ticket automation like never before


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Analytics & Reporting

Clear answers, not vanity metrics. Every journey accountable.

  • Revenue, conversion, retention dashboards
  • Channel-wise, journey-wise, and cohort-based insights
  • Benchmarked implicitly against similar D2C brands
  • Exportable reports for leadership

Support ticket automation like never before


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Integrations & Extensibility

Deeply embedded across the stack.

  • Native sync with Checkout, CRM, RMS, ShipAxis
  • APIs for custom triggers and journeys
  • Real-time data flow across stack - zero lag

Support ticket automation like never before


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Features

Personalised Chatbots

Create unlimited chatbots across WhatsApp, Messenger and Instagram for all possible scenarios like Order status, Payment issues, Returns etc.

Offer multi-lingual support in 16+ languages and follow up smartly with our powerful NLP

Support ticket automation like never before


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Personalised Chatbots

Create unlimited chatbots across WhatsApp, Messenger and Instagram for all possible scenarios like Order status, Payment issues, Returns etc.

Offer multi-lingual support in 16+ languages and follow up smartly with our powerful NLP

Support ticket automation like never before


Learn More

Personalised Chatbots

Create unlimited chatbots across WhatsApp, Messenger and Instagram for all possible scenarios like Order status, Payment issues, Returns etc.

Offer multi-lingual support in 16+ languages and follow up smartly with our powerful NLP

Support ticket automation like never before


Learn More

Personalised Chatbots

Create unlimited chatbots across WhatsApp, Messenger and Instagram for all possible scenarios like Order status, Payment issues, Returns etc.

Offer multi-lingual support in 16+ languages and follow up smartly with our powerful NLP

Support ticket automation like never before


Learn More

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