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Pragma WhatsApp Business Suite Where India’s 400M+ shoppers chat, discover, and buy.

Powering D2C brands with instant commerce, seamless payments, and always-on support — all inside WhatsApp.

Cool brands like yours, definitely need these

Navigate through entire ticket history with a customer

Create orders while assisting your customers right from the CRM

Know your customers more than they know themself

Features

Campaigns & CTWA

See 11× ROAS on WhatsApp campaigns — the best across channels.

  • Run Click-to-WhatsApp Ads that open directly in chat
  • Broadcast promos or segment by pincode, SKU, lifecycle
  • With 99%+ open rates, brands see higher ROI than any other channel

Support ticket automation like never before


Learn More

Automated Journeys

No lead or order intent slips away.

  • Create unlimited drip campaigns - for cart recovery, replenishment, win-backs etc.
  • Trigger flows from orders, deliveries, returns in real time
  • Escalate to appropriate agents seamlessly

Support ticket automation like never before


Learn More

Conversion Boosters

See 15%+ more conversions and 40% cost savings

  • Reduce COD risk with prepaid-first flows
  • Auto-verify addresses to cut fraud and ops rework
  • Recover carts with targeted nudges

Support ticket automation like never before


Learn More

WhatsApp Commerce

A complete shopping experience inside WhatsApp.

  • Use item-level triggers for reviews, replenishment, and loyalty

Support ticket automation like never before


Learn More

Operations-Aware Messaging (RTO + Returns)

Flows designed for D2C realities.

  • Confirm risky COD addresses before shipping
  • Suppress promos when customers are mid-return etc.
  • Trigger item-level delivery or review updates to cut RTO and boost fulfilment

Support ticket automation like never before


Learn More

Pragma’s AI Copilot for Agents

Your team’s smartest inbox companion.

  • Suggests on-brand, multilingual replies in real time.
  • Pulls past resolutions and order history instantly.
  • Agents resolve 13X faster, customers get consistent and personal answers.

Support ticket automation like never before


Learn More

Catalogues & Collections

Your entire store — always two taps away. Showcase catalogues synced with your store.

  • Group products into collections for quick discovery.
  • Showcase live catalogues synced with SKUs, variants, prices etc
  • Curate collections for faster discovery.
  • Auto-sync ensures products and pricing are always current

Support ticket automation like never before


Learn More

Payments

WhatsApp, but Pragma’s checkout ops behind the scenes.

  • Accept UPI and card payments directly in WhatsApp
  • Provide smart fallback links for failed gateways
  • Prevent drop-offs and boost prepaid order share

Support ticket automation like never before


Learn More

Support on WhatsApp

Automate to scale support 4× while resolving issues faster and consistently.

  • Automate 75%+ of routine queries with bots
  • Give agents Pragma’s AI copilot for 13X quicker resolutions

Support ticket automation like never before


Learn More

Meta Shops Integration

One setup — consistent journeys everywhere.

  • Sync catalogues across Facebook, Instagram, WhatsApp.
  • Keep pricing, stock, and offers aligned.
  • Ensure customers see 1 brand across the board

Support ticket automation like never before


Learn More

Features

Campaigns & CTWA

See 11× ROAS on WhatsApp campaigns — the best across channels.

  • Run Click-to-WhatsApp Ads that open directly in chat
  • Broadcast promos or segment by pincode, SKU, lifecycle
  • With 99%+ open rates, brands see higher ROI than any other channel

Support ticket automation like never before


Learn More

Automated Journeys

No lead or order intent slips away.

  • Create unlimited drip campaigns - for cart recovery, replenishment, win-backs etc.
  • Trigger flows from orders, deliveries, returns in real time
  • Escalate to appropriate agents seamlessly

Support ticket automation like never before


Learn More

Conversion Boosters

See 15%+ more conversions and 40% cost savings

  • Reduce COD risk with prepaid-first flows
  • Auto-verify addresses to cut fraud and ops rework
  • Recover carts with targeted nudges

Support ticket automation like never before


Learn More

WhatsApp Commerce

A complete shopping experience inside WhatsApp.

  • Use item-level triggers for reviews, replenishment, and loyalty

Support ticket automation like never before


Learn More

Operations-Aware Messaging (RTO + Returns)

Flows designed for D2C realities.

  • Confirm risky COD addresses before shipping
  • Suppress promos when customers are mid-return etc.
  • Trigger item-level delivery or review updates to cut RTO and boost fulfilment

Support ticket automation like never before


Learn More

Pragma’s AI Copilot for Agents

Your team’s smartest inbox companion.

  • Suggests on-brand, multilingual replies in real time.
  • Pulls past resolutions and order history instantly.
  • Agents resolve 13X faster, customers get consistent and personal answers.

Support ticket automation like never before


Learn More

Catalogues & Collections

Your entire store — always two taps away. Showcase catalogues synced with your store.

  • Group products into collections for quick discovery.
  • Showcase live catalogues synced with SKUs, variants, prices etc
  • Curate collections for faster discovery.
  • Auto-sync ensures products and pricing are always current

Support ticket automation like never before


Learn More

Payments

WhatsApp, but Pragma’s checkout ops behind the scenes.

  • Accept UPI and card payments directly in WhatsApp
  • Provide smart fallback links for failed gateways
  • Prevent drop-offs and boost prepaid order share

Support ticket automation like never before


Learn More

Support on WhatsApp

Automate to scale support 4× while resolving issues faster and consistently.

  • Automate 75%+ of routine queries with bots
  • Give agents Pragma’s AI copilot for 13X quicker resolutions

Support ticket automation like never before


Learn More

Meta Shops Integration

One setup — consistent journeys everywhere.

  • Sync catalogues across Facebook, Instagram, WhatsApp.
  • Keep pricing, stock, and offers aligned.
  • Ensure customers see 1 brand across the board

Support ticket automation like never before


Learn More

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