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Pragma ShipAxis AI-Driven Shipping, Courier & Fulfilment Control for India

Eliminate fulfilment blind spots with intelligent courier allocation, SLA control, and real-time shipping intelligence — built for India’s logistic complexity.

Cool brands like yours, definitely need these

Navigate through entire ticket history with a customer

Create orders while assisting your customers right from the CRM

Know your customers more than they know themself

Features

Intelligent Courier Orchestration

Right courier. Right order. Every time.

  • Auto-assign couriers based on pincode, SKU, weight, payment mode, and historic performance
  • Real-time SLA intelligence from 2000+ Indian D2C brands
  • Dynamic re-routing during sales, surges, or courier outages
  • Prepaid-first courier mapping to reduce RTO risk

Brands see 18–25% lower shipping costs and fewer delivery failures

Support ticket automation like never before


Learn More

Delivery Performance Engine

Control SLAs before they break.

  • Pincode-level delivery TAT prediction
  • Courier-wise delay, NDR, and RTO benchmarks
  • Auto-escalation for SLA breaches
  • Live ETA recalibration based on ground signals

Actions are executed when Pragma Genie’s decision confidence thresholds are met.

Support ticket automation like never before


Learn More

RTO & NDR Suppression at Shipping Level

Stop losses before dispatch.

  • Risk-aware courier allocation for COD orders
  • NDR-triggered workflows: WhatsApp confirmation, reattempts, re-routing
  • Suppress poor-performing couriers for risky zones automatically
  • Syncs with Pragma RTO Suite for end-to-end control

Support ticket automation like never before


Learn More

Multi-Warehouse & Zone Intelligence

Fulfil closer. Deliver faster.

  • Auto-select optimal warehouse by proximity, stock, and SLA promise
  • Zone-based cost optimisation
  • Support for dark stores, brand warehouses, and 3PLs
  • Split shipments intelligently for speed vs cost trade-offs

Support ticket automation like never before


Learn More

Smart Label, AWB & Manifest Automation

Zero ops friction at scale.

  • One-click AWB generation across all couriers
  • Auto-manifesting and handover readiness
  • Label formats configurable by courier and warehouse
  • Exception handling for cancellations, reassignments, and reprints

Support ticket automation like never before


Learn More

Cost & Margin Intelligence

Shipping visibility that finance teams love.

  • Courier-wise cost leakage detection
  • Weight discrepancy audits (dead weight vs volumetric)
  • Invoice reconciliation and overcharge flagging
  • Shipping cost impact mapped to order margin

Support ticket automation like never before


Learn More

Analytics & Dashboards

Every shipment, fully transparent.

  • Live dashboards for delivery rate, RTO, NDR, SLA breaches
  • Drill-down by courier, SKU, warehouse, pincode
  • Identify underperforming lanes instantly
  • Export-ready insights for Ops, Finance, and Leadership

Support ticket automation like never before


Learn More

Seamless Integrations

Built for India’s logistics ecosystem.

  • Native integrations with 65+ Indian courier partners
  • Deep sync with OMS, WMS, RMS, CRM
  • Two-way status updates across fulfilment stack
  • APIs & webhooks for custom logic

Support ticket automation like never before


Learn More

ShipAxis Intelligence Layer

Continuously learning from India’s largest D2C dataset.

  • Models trained on millions of shipments
  • Adaptive courier scoring updates daily
  • Automatically adjusts during sales, festivals, and disruptions

Support ticket automation like never before


Learn More

Features

Intelligent Courier Orchestration

Right courier. Right order. Every time.

  • Auto-assign couriers based on pincode, SKU, weight, payment mode, and historic performance
  • Real-time SLA intelligence from 2000+ Indian D2C brands
  • Dynamic re-routing during sales, surges, or courier outages
  • Prepaid-first courier mapping to reduce RTO risk

Brands see 18–25% lower shipping costs and fewer delivery failures

Support ticket automation like never before


Learn More

Delivery Performance Engine

Control SLAs before they break.

  • Pincode-level delivery TAT prediction
  • Courier-wise delay, NDR, and RTO benchmarks
  • Auto-escalation for SLA breaches
  • Live ETA recalibration based on ground signals

Actions are executed when Pragma Genie’s decision confidence thresholds are met.

Support ticket automation like never before


Learn More

RTO & NDR Suppression at Shipping Level

Stop losses before dispatch.

  • Risk-aware courier allocation for COD orders
  • NDR-triggered workflows: WhatsApp confirmation, reattempts, re-routing
  • Suppress poor-performing couriers for risky zones automatically
  • Syncs with Pragma RTO Suite for end-to-end control

Support ticket automation like never before


Learn More

Multi-Warehouse & Zone Intelligence

Fulfil closer. Deliver faster.

  • Auto-select optimal warehouse by proximity, stock, and SLA promise
  • Zone-based cost optimisation
  • Support for dark stores, brand warehouses, and 3PLs
  • Split shipments intelligently for speed vs cost trade-offs

Support ticket automation like never before


Learn More

Smart Label, AWB & Manifest Automation

Zero ops friction at scale.

  • One-click AWB generation across all couriers
  • Auto-manifesting and handover readiness
  • Label formats configurable by courier and warehouse
  • Exception handling for cancellations, reassignments, and reprints

Support ticket automation like never before


Learn More

Cost & Margin Intelligence

Shipping visibility that finance teams love.

  • Courier-wise cost leakage detection
  • Weight discrepancy audits (dead weight vs volumetric)
  • Invoice reconciliation and overcharge flagging
  • Shipping cost impact mapped to order margin

Support ticket automation like never before


Learn More

Analytics & Dashboards

Every shipment, fully transparent.

  • Live dashboards for delivery rate, RTO, NDR, SLA breaches
  • Drill-down by courier, SKU, warehouse, pincode
  • Identify underperforming lanes instantly
  • Export-ready insights for Ops, Finance, and Leadership

Support ticket automation like never before


Learn More

Seamless Integrations

Built for India’s logistics ecosystem.

  • Native integrations with 65+ Indian courier partners
  • Deep sync with OMS, WMS, RMS, CRM
  • Two-way status updates across fulfilment stack
  • APIs & webhooks for custom logic

Support ticket automation like never before


Learn More

ShipAxis Intelligence Layer

Continuously learning from India’s largest D2C dataset.

  • Models trained on millions of shipments
  • Adaptive courier scoring updates daily
  • Automatically adjusts during sales, festivals, and disruptions

Support ticket automation like never before


Learn More

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