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Pragma Return Management System (RMS) India’s only 100% Automated RMS for D2C.

From refunds to logistics to insights — every step in the return cycle runs itself. Zero manual effort, maximum customer satisfaction.

Cool brands like yours, definitely need these

Navigate through entire ticket history with a customer

Create orders while assisting your customers right from the CRM

Know your customers more than they know themself

Features

Flexible Refunds & Exchanges

Handle every return scenario with ease.

  • Refund to source, UPI, wallets, credits, or gift cards
  • Advanced exchanges : SKU swaps, value variance, style/size changes
  • “Exchange on Exchange” for iterative replacements or part-refund + part-exchange

Support ticket automation like never before


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Retention Over Refunds

Turn returns into repeat business.

  • Smart suggestions highlight exchanges over refunds
  • Offer store credits and coupon nudges during the return flow

Support ticket automation like never before


Learn More

Intelligent Logistics Routing

Precision logistics, reduced cost.

  • Dynamic courier allocation by pincode, and other criteria
  • Auto-map returns to nearest/source warehouse or custom (warehouse) location
  • Optimisations to cut TAT and lower reverse logistics spend

Support ticket automation like never before


Learn More

Automated Pickup Management

Reverse logistics, fully hands-off.

  • Instant RVP generation keeps Ops teams 100% hands-free
  • Non-Pickup Report management for last-mile coordination
  • Auto-manage AWBs , cancellations, regenerations
  • Smartly clubbing of multiple return items into one AWB

Support ticket automation like never before


Learn More

Configurations that reflect your Return Policy

Customise rules, automate approvals.

  • Set granular return windows, eligibility, SKU-level rules
  • Nested reason codes and file uploads for media-based QC
  • Two-way OMS sync: pass/fail updates flow to brand + customer instantly

Support ticket automation like never before


Learn More

AI-Driven Restrictions

Stop return abuse, reduce fraud.

  • Predictive model to flag frequent returners or risky SKUs
  • Historic + real-time data ensures policies adapt dynamically
  • Apply tag, value, coupon, or pincode-level restrictions

Support ticket automation like never before


Learn More

Tagging & Root Cause Analysis

See the “why” behind returns.

  • Granular tag layers : product issue, cause, courier partner
  • Spot recurring issue patterns (e.g., damage + courier)
  • Negotiate with partners or fix SKUs with data-backed precision

Support ticket automation like never before


Learn More

Bulk Return Processing

Process large batches instantly.

  • Handle recalls, wrong combos, or migration cases
  • Upload CSV, assign return type, and bulk-process
  • Slash manual hours during exceptional spikes

Support ticket automation like never before


Learn More

Real-Time Insights & Dashboards

Measure, optimise, improve.

  • Live dashboard : return rates, approval TAT, CSAT
  • Granular insights by SKU, courier, location, or tag
  • Continuous improvement metrics spotlight root causes

Support ticket automation like never before


Learn More

Seamless Integrations

Plug into the pan-India ecosystem.

  • Native with 65+ couriers for forward, return, and exchange
  • Connects to OMS/WMS
  • Refund engines fully integrated

Support ticket automation like never before


Learn More

Branded Return Pages

Keep returns on-brand.

  • Customisable, brand-aligned return pages for customers
  • Full catalog sync ensures accurate SKUs, prices, and rules
  • Smooth UX strengthens trust and customer loyalty

Support ticket automation like never before


Learn More

Features

Flexible Refunds & Exchanges

Handle every return scenario with ease.

  • Refund to source, UPI, wallets, credits, or gift cards
  • Advanced exchanges: SKU swaps, value variance, style/size changes
  • "Exchange on Exchange" for iterative replacements or part-refund + part-exchange

Support ticket automation like never before


Learn More

Retention Over Refunds

Turn returns into repeat business.

  • Smart suggestions highlight exchanges over refunds
  • Offer store credits and coupon nudges during the return flow

Support ticket automation like never before


Learn More

Intelligent Logistics Routing

Precision logistics, reduced cost.

  • Dynamic courier allocation by pincode, and other criteria
  • Auto-map returns to nearest/source warehouse or custom (warehouse) location
  • Optimisations to cut TAT and lower reverse logistics spend

Support ticket automation like never before


Learn More

Automated Pickup Management

Reverse logistics, fully hands-off.

  • Instant RVP generation keeps Ops teams 100% hands-free
  • Non-Pickup Report management for last-mile coordination
  • Auto-manage AWBs, cancellations, regenerations
  • Smartly clubbing of multiple return items into one AWB

Support ticket automation like never before


Learn More

Configurations that reflect your Return Policy

Customise rules, automate approvals.

  • Set granular return windows, eligibility, SKU-level rules
  • Nested reason codes and file uploads for media-based QC
  • Two-way OMS sync: pass/fail updates flow to brand + customer instantly

Support ticket automation like never before


Learn More

AI-Driven Restrictions

Stop return abuse, reduce fraud.

  • Predictive model to flag frequent returners or risky SKUs
  • Historic + real-time data ensures policies adapt dynamically
  • Apply tag, value, coupon, or pincode-level restrictions

Support ticket automation like never before


Learn More

Tagging & Root Cause Analysis

See the "why" behind returns.

  • Granular tag layers: product issue, cause, courier partner
  • Spot recurring issue patterns (e.g., damage + courier)
  • Negotiate with partners or fix SKUs with data-backed precision

Support ticket automation like never before


Learn More

Bulk Return Processing

Process large batches instantly.

  • Handle recalls, wrong combos, or migration cases
  • Upload CSV, assign return type, and bulk-process
  • Slash manual hours during exceptional spikes

Support ticket automation like never before


Learn More

Real-Time Insights & Dashboards

Measure, optimise, improve.

  • Live dashboard: return rates, approval TAT, CSAT
  • Granular insights by SKU, courier, location, or tag
  • Continuous improvement metrics spotlight root causes

Support ticket automation like never before


Learn More

Seamless Integrations

Plug into the pan-India ecosystem.

  • Native with 65+ couriers for forward, return, and exchange
  • Connects to OMS/WMS
  • Refund engines fully integrated

Support ticket automation like never before


Learn More

Branded Return Pages

Keep returns on-brand.

  • Customisable, brand-aligned return pages for customers
  • Full catalog sync ensures accurate SKUs, prices, and rules
  • Smooth UX strengthens trust and customer loyalty

Support ticket automation like never before


Learn More

Risk & Fraud Intelligence — Stage 2 - Adaptive AI & Suppression

Move from static checks to adaptive intelligence.

  • Detect serial abusers with signals across 1000+ brands
  • Context-aware COD limits adjust by order value, region, or user history
  • Smart suppression blocks risky users from COD, discounts, or promos
  • Dynamic rules adjust in real time for sales, festivals, or surge traffic
  • Turn blocked risks into recovered revenue with automated COD-to-prepaid nudges

Support ticket automation like never before


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RTO Analytics & Dashboards

Clear visibility, better control.

  • Pincode and SKU-level RTO data
  • Courier and channel-wise NDR + SLA breach insights
  • Real-time flagged vs blocked order trends

Support ticket automation like never before


Learn More

Automated Verification & NDR

No more failed deliveries.

  • Customers confirm orders or re-slot via WhatsApp
  • Failed deliveries trigger SKU/location/sale/customer specific reattempts
  • Courier + OMS + RMS updated in real time

Support ticket automation like never before


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AI Decision Engine - Tuned for Indian D2Cs

Smarter with every order.

  • Predictive AI tunes fraud thresholds dynamically
  • Optimises approvals and blocks using live + historic data

Support ticket automation like never before


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Seamless Integrations

Fits perfectly into the entire stack.

  • Sync with OMS, WMS, CRM, RMS
  • Aligns across platforms for instant risk checks for orders
  • Real-time courier API sync for NDR and SLA breach tracking
  • Two-way sync with OMS/WMS ensures instant order updates and risk status alignment

Support ticket automation like never before


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COD to Prepaid Conversion

Turn risky COD into safer prepaid.

  • Smart nudges via WhatsApp, SMS or email
  • Context-aware offers switch orders to prepaid
  • Brands convert 25–35% COD into prepaid safely

Support ticket automation like never before


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Advanced Capabilities

Push beyond basic RTO tools.

  • Payment fallback orchestration for failed gateways
  • Visual QC with photo/video evidence for returns
  • Run A/B experiments to refine risk & fraud rules
  • Self-service returns with QR/label-less options
  • Enable "returnless refunds" for low-value items

Support ticket automation like never before


Learn More

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