Pragma

Built for scale. Priced for reality.

Pragma pricing adapts to your order volume, AOV, operational complexity, and product mix. You don't pay for what you don't use — and you don't outgrow what you choose. Structured like an end-to-end operating system for D2C India.

For Startups &
Early-Stage D2C Brands

For growing brands building their
first structured + scalable stack


  • Access to core optimisation layers
  • Exclusive early-stage pricing
  • Modular product selection
  • Faster onboarding
  • Designed for brands scaling from chaos to control

Best suited for:

  • Early traction brands
  • Low-to-mid order volume
  • Rapid experimentation cycles
  • Founders who want structure without enterprise overhead - lean teams managing multiple workflows

Product-Based Plans

Pick the products you need,
based on your current priorities.
Add more as you grow.


Choose from:

Best suited for:

  • Early traction brands
  • Low-to-mid order volume
  • Rapid experimentation cycles
  • Founders who want structure without enterprise overhead - lean teams managing multiple workflows

Enterprise &
High-Scale Brands

For brands with high AOV, high order
velocity, and complex operations.


  • Advanced risk and fraud controls (customisable)
  • Deep fulfilment intelligence
  • Cross-team automation
  • Full-stack automation across CX, Ops, and Growth
  • Dedicated onboarding & support
  • Deeper integration and workflow customisation

Best suited for:

  • Complex logistics operations
  • Multi-brand or multi-warehouse setups
  • Optimising margin, cost control, and operational predictability at scale

We’ll recommend a structure aligned to your volume, profile, and growth necessities.