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Pragma Journey Management System (JMS) Revenue-Focused Customer Journeys, Continuously Optimised for Indian D2C

Your marketing automation layer. A system that doesn’t just run campaigns — it plans, executes, monitors, and improves customer journeys end-to-end, using learnings from 2000+ Indian D2C brands.

Cool brands like yours, definitely need these

Navigate through entire ticket history with a customer

Create orders while assisting your customers right from the CRM

Know your customers more than they know themself

Features

Revenue-First Journeys

Every journey tied to outcomes..

  • Cart recovery, COD-to-prepaid, win-back, replenishment, upsell
  • Journeys mapped to revenue moments — not arbitrary timelines
  • Triggered by real-time events: checkout, delivery, returns, refunds
  • Built and monitored by D2C growth specialists

Journeys evolve automatically as behaviour, seasonality, and performance shift.

Support ticket automation like never before


Learn More

Real-Time Event Triggers

No delays. No missed intent..

  • Trigger journeys from OMS, RMS, CRM, Checkout, Logistics
  • Behavioural + transactional signals combined
  • Micro-moment targeting: drop-offs, delays, failures, returns
  • No batch delays, no stale campaigns

Built for brands that want outcomes, not dashboards.

Support ticket automation like never before


Learn More

WhatsApp-First Automation

Built where Indian consumers respond/convert.

  • Native WhatsApp journeys with buttons, payments, deep links
  • COD confirmation, prepaid nudges, delivery updates
  • 99%+ open rates, highest ROI channel for Indian D2C

Support ticket automation like never before


Learn More

Lifecycle Intelligence

Every journey tied to outcomes..

  • Segment users by lifecycle stage automatically
  • Adjust messaging tone, offers, and frequency dynamically
  • Prevent fatigue with smart suppression logic

Support ticket automation like never before


Learn More

Experimentation & Optimisation

Growth without guesswork. Performance that compounds.

  • Built-in A/B testing for journeys, offers, timing
  • Measure lift at revenue, conversion, and retention level
  • Automatically promote winning variants

Support ticket automation like never before


Learn More

CTWA & Revenue Attribution

Know exactly what drives sales

  • Stitch Meta ads → WhatsApp → checkout → order
  • Multi-touch attribution across campaigns
  • Clear ROAS visibility — understand what truly drives conversion, not just clicks
  • Enables smarter budget and channel decisions

Support ticket automation like never before


Learn More

Operations-Aware Marketing

Growth that doesn’t break fulfilment or CX.

  • Automatically suppress promos for users in return/refund flows
  • Delay nudges during courier delays or SLA breaches
  • Aligns perfectly with Ops and CX

Support ticket automation like never before


Learn More

Analytics & Reporting

Clear answers, not vanity metrics. Every journey accountable.

  • Revenue, conversion, retention dashboards
  • Channel-wise, journey-wise, and cohort-based insights
  • Benchmarked implicitly against similar D2C brands
  • Exportable reports for leadership

Support ticket automation like never before


Learn More

Integrations & Extensibility

Deeply embedded across the stack.

  • Native sync with Checkout, CRM, RMS, ShipAxis
  • APIs for custom triggers and journeys
  • Real-time data flow across stack - zero lag

Support ticket automation like never before


Learn More

Features

Revenue-First Journeys

Every journey tied to outcomes.

  • Cart recovery, COD-to-prepaid, win-back, replenishment, upsell
  • Journeys mapped to revenue moments — not arbitrary timelines
  • Triggered by real-time events: checkout, delivery, returns, refunds
  • Built and monitored by D2C growth specialists

Journeys evolve automatically as behaviour, seasonality, and performance shift.

Support ticket automation like never before


Learn More

Real-Time Event Triggers

No delays. No missed intent.

  • Trigger journeys from OMS, RMS, CRM, Checkout, Logistics
  • Behavioural + transactional signals combined
  • Micro-moment targeting: drop-offs, delays, failures, returns
  • No batch delays, no stale campaigns

Built for brands that want outcomes, not dashboards.

Support ticket automation like never before


Learn More

WhatsApp-First Automation

Built where Indian consumers respond/convert.

  • Native WhatsApp journeys with buttons, payments, deep links
  • COD confirmation, prepaid nudges, delivery updates
  • 99%+ open rates, highest ROI channel for Indian D2C

Support ticket automation like never before


Learn More

Lifecycle Intelligence

Every journey tied to outcomes.

  • Segment users by lifecycle stage automatically
  • Adjust messaging tone, offers, and frequency dynamically
  • Prevent fatigue with smart suppression logic

Support ticket automation like never before


Learn More

Experimentation & Optimisation

Growth without guesswork. Performance that compounds.

  • Built-in A/B testing for journeys, offers, timing
  • Measure lift at revenue, conversion, and retention level
  • Automatically promote winning variants

Support ticket automation like never before


Learn More

CTWA & Revenue Attribution

Know exactly what drives sales.

  • Stitch Meta ads → WhatsApp → checkout → order
  • Multi-touch attribution across campaigns
  • Clear ROAS visibility — understand what truly drives conversion, not just clicks
  • Enables smarter budget and channel decisions

Support ticket automation like never before


Learn More

Operations-Aware Marketing

Growth that doesn't break fulfilment or CX.

  • Automatically suppress promos for users in return/refund flows
  • Delay nudges during courier delays or SLA breaches
  • Aligns perfectly with Ops and CX

Support ticket automation like never before


Learn More

Analytics & Reporting

Clear answers, not vanity metrics. Every journey accountable.

  • Revenue, conversion, retention dashboards
  • Channel-wise, journey-wise, and cohort-based insights
  • Benchmarked implicitly against similar D2C brands
  • Exportable reports for leadership

Support ticket automation like never before


Learn More

Integrations & Extensibility

Deeply embedded across the stack.

  • Native sync with Checkout, CRM, RMS, ShipAxis
  • APIs for custom triggers and journeys
  • Real-time data flow across stack - zero lag

Support ticket automation like never before


Learn More

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