Supriya Sahoo leads business development at Pragma, bringing a behavioural lens to how Indian consumers interact with D2C brands. Her work revolves around understanding intent, what drives a customer to complete a purchase, abandon it, or choose COD over prepaid – also design engagement strategies that drive retention and repeat purchases and more.

With experience spanning behavioural science and consumer-focused industries, she helps brands rethink how they approach engagement, especially across channels like WhatsApp and checkout.

Supriya works closely with brands to connect the dots between customer behaviour and business outcomes, making growth feel less like guesswork and more like something you can design.