Nitish Das is the Co-Founder and Head of Engineering at Pragma, where he leads the systems that power everything from checkout decisions to delivery intelligence. Since the early days of Logisy, he has focused on building infrastructure that can handle the unpredictability of Indian eCommerce without breaking under scale.

His work is less about features and more about foundations. How systems behave under pressure, how quickly decisions can be made at checkout, and how reliably data flows across the lifecycle of an order.

Nitish has been central to building Pragma’s engineering backbone, enabling brands to operate with speed, stability, and far greater control over outcomes like RTO and fulfilment success.

(His insights are translated into content by the Pragma team to help D2C brands navigate growth and operations)