Monodeep Bhattacharjee is the Founder and CEO of Pragma, a platform built to solve the operational realities of Indian D2C eCommerce. Along with his co-founders, he started Pragma (formerly Logisy) to address a gap most brands were forced to work around: unreliable delivery outcomes, high RTO rates, and fragmented systems across checkout, logistics, and customer communication.

Today, Pragma supports over 1700+ brands across India, helping them bring predictability into fulfilment and revenue. Monodeep’s work sits at the intersection of logistics infrastructure, product design, and market behaviour, with a strong focus on building systems that actually reflect how Indian commerce operates on the ground.

He continues to shape Pragma’s direction as a unified growth and operations stack for D2C brands navigating scale.

(His insights are translated into content by the Pragma team to help D2C brands navigate growth and operations)