Hari Prasaath works at the intersection of product, growth, and strategy at Pragma, closely aligned with the founder’s office. His role is less about a single function and more about seeing how everything connects, from checkout behaviour to delivery outcomes to retention.

He works on shaping products that influence how customers choose to pay, how orders are prioritised, and how brands guide users through the buying journey. With roots in logistics and eCommerce infrastructure, Hari brings a systems-level perspective to growth.

His focus is on building products that don’t just improve metrics in isolation, but move the entire business forward in a more predictable way.

(His insights are translated into content by the Pragma team to help D2C brands navigate growth and operations)