Eshan Das is the Co-Founder and Lead Data Engineer at Pragma, responsible for the data layer that drives decision-making across the platform. From the beginning, his focus has been on one question: how do you make sense of unpredictable behaviour at scale?

He built the systems that analyse patterns across orders, locations, customer behaviour, and logistics performance, turning them into signals brands can actually act on. This includes real-time risk scoring, delivery outcome prediction, and performance insights across the D2C lifecycle.

Eshan’s work underpins how Pragma helps brands move from reactive operations to informed, data-backed decisions.

(His insights are translated into content by the Pragma team to help D2C brands navigate growth and operations)