Ankita Nath works with D2C brands at Pragma to help them identify where they are losing momentum, whether at checkout, during fulfilment, or in customer communication.

Her role is grounded in conversations. Understanding what brands are dealing with on a daily basis and mapping those challenges to solutions that actually make sense in their context

She focuses on helping brands move from patchwork fixes to more structured systems, especially in areas like delivery success, prepaid adoption, and customer engagement.