Pragma (formerly Logisy)

Back when there were no real systems built to optimise for India's D2C realities, three founders came together after witnessing avoidable operational issues firsthand in a friend's startup — the origin of Logisy.

What began as a focused system to minimise losses by eliminating RTOs gradually expanded beyond a single layer, and over time evolved into Pragma.

Started in 2018

Now powering

1700+ D2C brands

Nitish Das

Co-Founder

Eshan Das

Co-Founder

Pragma

Vision

To build a continuously learning + self-optimising commerce infrastructure that anticipates risk, automates decisions, and reshapes how Indian D2C brands manage growth over the next decade.

2019

250+ D2C Brands

2024

800+ D2C Brands

1700+ D2C Brands

Now

Mission

To replace fragmented tools with a unified operating system that protects margin, enforces operational discipline, and brings structural control across the board for D2C e-commerce growth in India

Pragma

Our team

Small by design, driven by intent — building practical systems for real-world commerce challenges

Digvijay Bassi

Customer Support Executive

Omnichannel CRM
RTO Suite
ShipAxis
1Checkout
WhatsApp Business Suite
Return Management System
Genie (AI Copilot)
Journey Management System